gaming-ab-tests

Test Your Gut: 3 AB Tests from the Gaming Industry

If you’re passionate about A/B testing, you’re likely familiar with the site WhichTestWon, a weekly showcase of A/B testing examples from a variety of industries with a twist – you get to test your own “gut feel” and predict ...

Journey to the Center of the Curiosity Cube

This post is contributed by Lisa Walker, an ecommerce strategist focused on emerging business trends and technology at Elastic Path. For those interested in understanding the potential of game design on smartphones, one particular app bears closer inspection—22 ...
neuromarketing-for-mobile-games

The Neuromarketing of Mobile Games

According to Catagena Capital, the total number of Americans that play games on their smartphone, tablet or iPod Touch has now surpassed the 100 million mark, a year-on-year increase of 35%. Europe shows a growth of 15%, totaling 70 million gamers for ...
mobile-gaming

Mobile Games: The Economics of Freemium [Infographic]

Who creates a game only to give it away for free? Where’s the $$ in that? The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store ...
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