Global Mobile Commerce Trends [Infographic]

This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.

Click to enlarge infographic

Not surprising, China and India lead the charge in use of mobile devices, but I expected Japan and South Korea to be up there.

Tweetable stats:

  • Australian mobile traffic to #ecommerce sites (47%) trumps the US + UK (31% each) Tweet this
  • 27% of traffic to #ecommerce sites come from mobile devices, global avg Tweet this
  • 82% of Russia’s mobile traffic to #ecommerce sites is from Apple devices vs 56% in the US Tweet this
  • *Only* 56% of US mobile traffic to #ecommerce sites comes from Apple devices Tweet this
  • 46% of Chinese online shoppers use smartphones to purchase vs 15% in the US, 14% in UK Tweet this
  • 41% of Chinese online shoppers use tablets to purchase vs. 9% in US, 6% in UK Tweet this
  • France and Japan have the lowest number of mobile shoppers Tweet this
  • China and India have the highest rates of mobile shoppers (smartphones and tablets) Tweet this


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3 Responses to “Global Mobile Commerce Trends [Infographic]”

  1. Does tablets are counted towards mobile devices/traffic?

    As in if they’re, this inflates numbers significantly. In my opinion, true mobile traffic comes from mobile phone users, not tablets as essentially tablet is same PC, will full feature browsers tc.

    • I believe it includes tablets, yes.

      • Don’t you agree that it inflates these numbers?

        As most people use tablets, especially iPads @ home, using Wi Fi. They have pretty large screens and full browser compatibility.

        It’s not mobile in my opinion.

        Always when I see such reports and data I try to imagine all those people trying to work things out using their smart phone. For shopping it’s def. not best way to go!

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