Comments on: Golden Rules of Introducing Sister Sites by Email http://www.getelastic.com/golden-rules-of-introducing-sister-sites-by-email/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: 8 Tips for Permission Based Email « Get Elastic Ecommerce Bloghttp://www.getelastic.com/golden-rules-of-introducing-sister-sites-by-email/comment-page-1/#comment-24737 8 Tips for Permission Based Email « Get Elastic Ecommerce Blog Wed, 14 Jul 2010 14:07:03 +0000 http://www.getelastic.com/?p=2191#comment-24737 [...] If you have multiple brands, don’t mix your messages across lists. Ask if subscribers are interested in your sister brands before you add them to their lists. There is also a right way to introduce sister brands by email. [...] [...] If you have multiple brands, don’t mix your messages across lists. Ask if subscribers are interested in your sister brands before you add them to their lists. There is also a right way to introduce sister brands by email. [...]

]]> By: Multi-Store Online Retailing: Perks and Pitfalls Webinar Recap | Get Elastichttp://www.getelastic.com/golden-rules-of-introducing-sister-sites-by-email/comment-page-1/#comment-16177 Multi-Store Online Retailing: Perks and Pitfalls Webinar Recap | Get Elastic Wed, 19 Nov 2008 20:17:23 +0000 http://www.getelastic.com/?p=2191#comment-16177 [...] no reason you can’t market directly, but do it with finesse. We wrote about this recently, and provided some [...] [...] no reason you can’t market directly, but do it with finesse. We wrote about this recently, and provided some [...]

]]> By: Linda Bustoshttp://www.getelastic.com/golden-rules-of-introducing-sister-sites-by-email/comment-page-1/#comment-16175 Linda Bustos Tue, 30 Sep 2008 01:02:05 +0000 http://www.getelastic.com/?p=2191#comment-16175 Smart, Jon. I know one of our EP team found a top retailer doing just that...selling email data. It was the only opt-in for that email address and it got spammed. I'm totally making assumptions here, but I imagine the Rampage email subscriber to be a young, trendy fashionista who probably IS interested in Golden State and won't get too hung up on this. But that's a big assumption, and it's good to have some guidelines for retail email in place. Net-iquette :) Smart, Jon. I know one of our EP team found a top retailer doing just that…selling email data. It was the only opt-in for that email address and it got spammed.

I’m totally making assumptions here, but I imagine the Rampage email subscriber to be a young, trendy fashionista who probably IS interested in Golden State and won’t get too hung up on this. But that’s a big assumption, and it’s good to have some guidelines for retail email in place. Net-iquette :)

]]> By: Jon Jenningshttp://www.getelastic.com/golden-rules-of-introducing-sister-sites-by-email/comment-page-1/#comment-16173 Jon Jennings Tue, 30 Sep 2008 00:37:53 +0000 http://www.getelastic.com/?p=2191#comment-16173 My guess would be that those are an opt-in link for Golden State and an opt-out for Rampage - i.e. you're not subscribed to Golden State (nice title pun by the way) unless you ask to be. Which is of course the right way to do it. Checking where the two links actually link to would probably tell you for sure. If it's as I think, Rampage will probably lose a lot of customers... happy Rampage customers who decided that they didn't want email from Golden State and clicked the unsubscribe link... Totally agree with Chad's 3 rules... that's the responsible way to do it. But I see so many 'responsible' retailers giving/selling my details to other people. I know this because I use one-off accounts on my domain for all my signups... register with aceshopping.com and give them aceshopping@jonsdomain.com as my email address. Then when, out of the blue, I start getting email about retirement seminars in distant countries I know who's 'leaked' my details. My guess would be that those are an opt-in link for Golden State and an opt-out for Rampage – i.e. you’re not subscribed to Golden State (nice title pun by the way) unless you ask to be. Which is of course the right way to do it. Checking where the two links actually link to would probably tell you for sure.

If it’s as I think, Rampage will probably lose a lot of customers… happy Rampage customers who decided that they didn’t want email from Golden State and clicked the unsubscribe link…

Totally agree with Chad’s 3 rules… that’s the responsible way to do it. But I see so many ‘responsible’ retailers giving/selling my details to other people. I know this because I use one-off accounts on my domain for all my signups… register with aceshopping.com and give them aceshopping@jonsdomain.com as my email address. Then when, out of the blue, I start getting email about retirement seminars in distant countries I know who’s ‘leaked’ my details.

]]> By: Linda Bustoshttp://www.getelastic.com/golden-rules-of-introducing-sister-sites-by-email/comment-page-1/#comment-16171 Linda Bustos Mon, 29 Sep 2008 19:16:30 +0000 http://www.getelastic.com/?p=2191#comment-16171 @Michael, hmmm having both links there...so are you automatically opted in by virtue of being on the Rampage list or is this a one-off message? I'll let you know - I have not taken either action and will watch what happens... @Michael, hmmm having both links there…so are you automatically opted in by virtue of being on the Rampage list or is this a one-off message? I’ll let you know – I have not taken either action and will watch what happens…

]]> By: Michael Strakerhttp://www.getelastic.com/golden-rules-of-introducing-sister-sites-by-email/comment-page-1/#comment-16169 Michael Straker Mon, 29 Sep 2008 18:42:57 +0000 http://www.getelastic.com/?p=2191#comment-16169 Hi Linda, Just a correction. You wrote that the "unsubscribe" link was easy to miss. It's worse than that: it's the subscribe (opt-in) link. Ouch. Michael Hi Linda,

Just a correction. You wrote that the “unsubscribe” link was easy to miss.

It’s worse than that: it’s the subscribe (opt-in) link. Ouch.

Michael

]]> By: Adrantshttp://www.getelastic.com/golden-rules-of-introducing-sister-sites-by-email/comment-page-1/#comment-16167 Adrants Mon, 29 Sep 2008 15:26:25 +0000 http://www.getelastic.com/?p=2191#comment-16167 <strong>Vegas, New York, Friends Bring Good Times...</strong> So I just returned from a week-long, back to back conference trip where I re-connected with current friends and made lots of new ones. ... Vegas, New York, Friends Bring Good Times…

So I just returned from a week-long, back to back conference trip where I re-connected with current friends and made lots of new ones. …

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