Google Analytics Posting Delay: Ecommerce Data May Be Lost
Just a heads up for Google Analytics users, your data may not be accurate for April 30 - May 5, 2008:
“System Message: Analytics Processing Delay from April 30th to May 5th
Google Analytics experienced a data processing error from April 30th to May 5th. Almost all of the data has been recovered and is currently being reprocessed. The recovered data will be reflected in your reports within a few days. Please note that a small percentage of data, particularly in the area of e-commerce reporting, was not recoverable from those dates.
We sincerely apologize for this processing issue and are taking every precaution to prevent such disruptions from occurring again in the future. For more information, please read through our common questions.
The Google Analytics Team”
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Absolutely, even paid service failures are forgivable. It’s just good to make note of this when analyzing your data, because data can often be used to drive decisions, and missing data can affect those decisions.
That’s really entertaining, especially after the stir when I thought GA was leaking data into the SERPs. I’ll bet this gets a bunch of links!
Yeah, glitches happen. It’s a good thing it’s just website traffic though, and not something critical like private health information. Can you imagine if we stored that kind of thing on Google…?
Oh… wait…
I wish it was JUST traffic. It was the ecommerce portion of the data it seems. So transactional metrics are now skewed.
Another reason why you should be looking at multiple types of analytics. Having said that though, I never thought it would have been Google that would have dropped the ball on something like this.
Well… no matter what happened, Google Analytics is one of the best tools out there.
You know, a lot of people seem to complain about the unreliability of using online services to store your data (email, analytics, project management, etc). But when a weird Vista gliche prevented me from logging onto my laptop last night, it dawned on me that I’d have been much better off with a gmail account!
So there was a gliche at Google. I think they’re still less likely to lose your data that you are. :)
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