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Google Analytics Posting Delay: Ecommerce Data May Be Lost

Posted May 20, 2008 by Linda Bustos /

Just a heads up for Google Analytics users, your data may not be accurate for April 30 - May 5, 2008:

Google Analytics Posting Delay

“System Message: Analytics Processing Delay from April 30th to May 5th

Google Analytics experienced a data processing error from April 30th to May 5th. Almost all of the data has been recovered and is currently being reprocessed. The recovered data will be reflected in your reports within a few days. Please note that a small percentage of data, particularly in the area of e-commerce reporting, was not recoverable from those dates.

We sincerely apologize for this processing issue and are taking every precaution to prevent such disruptions from occurring again in the future. For more information, please read through our common questions.

The Google Analytics Team”

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Comments

  1. Stephan Miller
    May 20th, 2008

    I guess the “free” part removes all responsibility. If you were paying for this data and this happened to millions of your fellow customers, the business would hurt.

  2. Linda Bustos
    May 20th, 2008

    Absolutely, even paid service failures are forgivable. It’s just good to make note of this when analyzing your data, because data can often be used to drive decisions, and missing data can affect those decisions.

  3. Gab Goldenberg
    May 20th, 2008

    That’s really entertaining, especially after the stir when I thought GA was leaking data into the SERPs. I’ll bet this gets a bunch of links!

  4. Michael VanDeMar
    May 20th, 2008

    Yeah, glitches happen. It’s a good thing it’s just website traffic though, and not something critical like private health information. Can you imagine if we stored that kind of thing on Google…?

    Oh… wait…

  5. Jason Billingsley
    May 20th, 2008

    I wish it was JUST traffic. It was the ecommerce portion of the data it seems. So transactional metrics are now skewed.

  6. Quad City SEO
    May 21st, 2008

    Another reason why you should be looking at multiple types of analytics. Having said that though, I never thought it would have been Google that would have dropped the ball on something like this.

  7. Money Ideas
    May 29th, 2008

    Well… no matter what happened, Google Analytics is one of the best tools out there.

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