How will wearable technologies such as Google Glass transform ecommerce? Is Google Glass even a device that people want to use for online shopping? Explore the world of “contextual commerce” where Google Glass, smart watches, Nest thermostats, connected earpieces, smart shoes and clothing and even digital contact lenses with Get Elastic. Keep up to date with the latest developments including Glass apps built by ecommerce brands. Subscribe by email, RSS, Twitter or Facebook.

Transforming the Digital Experience for Luxury Brands

The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” ...

Achieving Brand Gold at the Olympics

With the 2014 Sochi Olympic Winter Games in full swing, it’s interesting to note how the global and temporal nature of the Olympics brings with it both risks and rewards for brands sponsoring or leveraging the event. Running the Online Olympic Store Four ...

Charting Digital Success in 2014

Today’s blog post is brought to you from Elastic Path VP of Marketing, Matt Dion. With 2014 just begun and the digital revolution in full swing, it’s a good time to look back over the tremendous amount of change that has taken place in the industry ...

7 Wearables from CES and Their Impact on Ecommerce

Move over Google Glass, the arms (and ears, and neck, and head) race is on for wearable tech. Some will take off, others will flop. Which wearables will make their mark on ecommerce? Pebble Steel The appeal of smartwatches is they make checking app notifications ...

Beacons and the Age of Micro-Location Context

By now you may have heard the buzz about beacons, with PayPal, Apple, Google, Nokia and Estimote sparking headlines about their potential applications for retailers (we’re not talking about Facebook Beacon here). While each of these players’ ...
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