Comments on: Google Keyword Tool: Research and Application Tips http://www.getelastic.com/google-keyword-research-tips/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: McGarrell Reillyhttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-28045 McGarrell Reilly Tue, 31 Aug 2010 10:45:27 +0000 http://www.getelastic.com/?p=1923#comment-28045 Hi Linda I 120% agree with you regarding to 'ecommerce should be perpetually search marketing'. My point is PPC is not 'really' effective compares to quality drived content based website, as we all know the CTR of PPC is only around 2-3%, a 5% CTR is considered as very successful campaign. Again, convert those 5% users to purchaser is not easy thing. It is also depend on what kind of business are you in. For a e-retailer this is fine maybe, but how about a home builder or car dealer? Even you have a high CTR, how many visitors you can convert them into purchasers? 20%? LMAO. Here is another real example, in the last 6 months, my website (http://www.mcgarrellreilly.ie) generated over 10,000 visits, the average time on site is around 160 sec, but we only sold 6 new houses during this period, and none of them are sold via ‘contact us’ form. Most of visitors just look around the gallery pages and the news section. Say if we are using PPC, and it brings us additional 2,000 visits, 500 visits came from the keyword 'house for buy', the average keyword cpc for ‘house for buy’ would cost us €4.23 per click on google, so the cost for this keyword alone in the last 6 months would cost us over €2000. Hi Linda
I 120% agree with you regarding to ‘ecommerce should be perpetually search marketing’. My point is PPC is not ‘really’ effective compares to quality drived content based website, as we all know the CTR of PPC is only around 2-3%, a 5% CTR is considered as very successful campaign. Again, convert those 5% users to purchaser is not easy thing. It is also depend on what kind of business are you in. For a e-retailer this is fine maybe, but how about a home builder or car dealer? Even you have a high CTR, how many visitors you can convert them into purchasers? 20%? LMAO.

Here is another real example, in the last 6 months, my website (http://www.mcgarrellreilly.ie) generated over 10,000 visits, the average time on site is around 160 sec, but we only sold 6 new houses during this period, and none of them are sold via ‘contact us’ form. Most of visitors just look around the gallery pages and the news section.

Say if we are using PPC, and it brings us additional 2,000 visits, 500 visits came from the keyword ‘house for buy’, the average keyword cpc for ‘house for buy’ would cost us €4.23 per click on google, so the cost for this keyword alone in the last 6 months would cost us over €2000.

]]> By: Linda Bustoshttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-27721 Linda Bustos Mon, 23 Aug 2010 16:51:45 +0000 http://www.getelastic.com/?p=1923#comment-27721 Hi McGarrell, we are 100% concerned on Get Elastic with online retailers selling products year round, competitively. I believe for ecommerce you can't wait for people to come to you, products and service will never be good enough to warrant a stop in marketing. Ecommerce has bred a new generation of comparison shoppers who compare prices and are not loyal to one website. Search engines are so important for locating products, unless you enjoy a spot on the top 3 for every keyword that matches the products you carry, PPC is what is going to get you in front of customers. Perhaps for non-retail sites like a local business that wants to hire new employees, PPC can be a short term campaign. But ecommerce should be perpetually search marketing. Hi McGarrell, we are 100% concerned on Get Elastic with online retailers selling products year round, competitively. I believe for ecommerce you can’t wait for people to come to you, products and service will never be good enough to warrant a stop in marketing. Ecommerce has bred a new generation of comparison shoppers who compare prices and are not loyal to one website. Search engines are so important for locating products, unless you enjoy a spot on the top 3 for every keyword that matches the products you carry, PPC is what is going to get you in front of customers. Perhaps for non-retail sites like a local business that wants to hire new employees, PPC can be a short term campaign. But ecommerce should be perpetually search marketing.

]]> By: McGarrell Reillyhttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-27703 McGarrell Reilly Mon, 23 Aug 2010 09:32:31 +0000 http://www.getelastic.com/?p=1923#comment-27703 Hi Linda I think you took me wrong, I think once your produces and services are good enough for your customers, they will come to you without or using less any further marketing techiques. It's about your website content. e.g. - KPMG Ireland - E&Y Ireland Both websites are using PPC only if they are looking for new staffs, and this is not last more than 8 weeks. Another key factor is Search Engine Optimization, if you have a good structured, well optimized site, you will not need any PPC for backup, because all the keywords you were optimized are going to be ranked well on SE (however, you need to monitor your competitors as well as update the website content), backlinks are also extremely important, if you are a web design company, you probably put your website link on the footer area, this will increase your website popularity and number of quality back links. for those reasons, you dont have to and dont need to run any PPC campaign. Maybe, we are seeing from different angles, but I only suggest using PPC for short term. Hi Linda

I think you took me wrong, I think once your produces and services are good enough for your customers, they will come to you without or using less any further marketing techiques. It’s about your website content. e.g.
– KPMG Ireland
– E&Y Ireland
Both websites are using PPC only if they are looking for new staffs, and this is not last more than 8 weeks.

Another key factor is Search Engine Optimization, if you have a good structured, well optimized site, you will not need any PPC for backup, because all the keywords you were optimized are going to be ranked well on SE (however, you need to monitor your competitors as well as update the website content), backlinks are also extremely important, if you are a web design company, you probably put your website link on the footer area, this will increase your website popularity and number of quality back links. for those reasons, you dont have to and dont need to run any PPC campaign.

Maybe, we are seeing from different angles, but I only suggest using PPC for short term.

]]> By: Linda Bustoshttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-27341 Linda Bustos Wed, 18 Aug 2010 14:08:13 +0000 http://www.getelastic.com/?p=1923#comment-27341 Hi McGarrell, I have to disagree about PPC should only be used for a few months. For online retailers, this can be the highest ROI traffic driving source (proper management of the campaign and landing page optimization is key) and certainly is important on an ongoing basis. Also, for all the time it takes to create a campaign, using it for only 3 months doesn't give you very long to take advantage of it. A bit like building a house to live in for a year and then moving out. Hi McGarrell, I have to disagree about PPC should only be used for a few months. For online retailers, this can be the highest ROI traffic driving source (proper management of the campaign and landing page optimization is key) and certainly is important on an ongoing basis. Also, for all the time it takes to create a campaign, using it for only 3 months doesn’t give you very long to take advantage of it. A bit like building a house to live in for a year and then moving out.

]]> By: McGarrell Reillyhttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-27243 McGarrell Reilly Tue, 17 Aug 2010 08:30:30 +0000 http://www.getelastic.com/?p=1923#comment-27243 In my opinion (for SME and a less competitive online market), PPC is should be only used for short term marketing strategy, improve the quality of the content and enhance the user ability are the key factors for bring in more traffic on the web. Before the search engine optimization is fully implemented or launching a new website, marketing people can use PPC for branding, but it should be only for few months. In my opinion (for SME and a less competitive online market), PPC is should be only used for short term marketing strategy, improve the quality of the content and enhance the user ability are the key factors for bring in more traffic on the web. Before the search engine optimization is fully implemented or launching a new website, marketing people can use PPC for branding, but it should be only for few months.

]]> By: Top 5 From The Archive: The Best of Get Elastic « Get Elastic Ecommerce Bloghttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-26668 Top 5 From The Archive: The Best of Get Elastic « Get Elastic Ecommerce Blog Mon, 09 Aug 2010 23:45:19 +0000 http://www.getelastic.com/?p=1923#comment-26668 [...] SEO Google Keyword Tool: Research and Application Tips [...] [...] SEO Google Keyword Tool: Research and Application Tips [...]

]]> By: ilovebagshttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-15031 ilovebags Mon, 21 Dec 2009 03:20:10 +0000 http://www.getelastic.com/?p=1923#comment-15031 This is awesome!!! Our company is about to launch an e-Commerce site and this is just so helpful. Thanks This is awesome!!! Our company is about to launch an e-Commerce site and this is just so helpful.
Thanks

]]> By: Himanshu Patelhttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-15029 Himanshu Patel Thu, 26 Nov 2009 15:13:37 +0000 http://www.getelastic.com/?p=1923#comment-15029 Linda - until now I was using wordtracker and was so much dependent on it for KWR (Keyword Research). And, many time I had hard time. Don't want to mention it what kind. But, after reading through this article I think I will find better and straight forward KWR path. Thanks for this article. Linda – until now I was using wordtracker and was so much dependent on it for KWR (Keyword Research). And, many time I had hard time. Don’t want to mention it what kind. But, after reading through this article I think I will find better and straight forward KWR path.

Thanks for this article.

]]> By: victoriahttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-15027 victoria Sat, 26 Sep 2009 17:27:48 +0000 http://www.getelastic.com/?p=1923#comment-15027 i always wondering how to use this tool, but know i can manage this after reading this nice walkthrough. i always wondering how to use this tool, but know i can manage this after reading this nice walkthrough.

]]> By: Rahulhttp://www.getelastic.com/google-keyword-research-tips/comment-page-1/#comment-15025 Rahul Fri, 25 Sep 2009 06:29:06 +0000 http://www.getelastic.com/?p=1923#comment-15025 very nice article. http://techZed.com very nice article.

http://techZed.com

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