In order to improve user experience for mobile searchers, Google recently announced it’s rolling out a “mobile-friendly” label to mobile search results globally over the next few weeks.
How do you qualify as “mobile-friendly”? Google cites the following criteria:
- Avoid software not common on mobile devices (i.e. Flash)
- Use text size that is readable without resizing
- Scale content to the screen so user doesn’t have to pinch or zoom
- Leave enough space between links and tappable objects
In addition to Google’s guidelines above, make sure you’re not committing any of the 6 deadly sins that could cripple your mobile SEO:
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- Faulty redirects
- Smartphone-only errors
- Unplayable videos
- App download interstitials
- Irrelevant cross-linking
- Slow loading pages
Responsive or adaptive?
It doesn’t matter if you’re responsive or adaptive (or a hybrid of both), though Google in the past has recommended responsive design, with a preference for a single URL structure. Forrester analyst Peter Sheldon has observed that mobile sites using a separate mobile domain (such as m.site) do not appear to pass Google’s mobile-friendliness test.