Hackersafe is Now McAfee Secure – Internet Retailer 2008
Interview on web security for online retailers and ecommerce sites with Rich Murphy, VP, Key Accounts for McAfee Secure from the Internet Retailer Conference & Exhibition 2008 in Chicago.
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I have a HackerSafe logo on my sites, I do wondered how long it will be before people get use to the new logo. I think the new McAfee logo will lower the confidence level, because people do not know who they are, they know HackerSafe not McAfee.
I would like to hear conversion rates on the new logo, I bet they are lower than the old HackerSafe logo, but that is my opinion.
McAfee is actually a more prominent brand for the non-retailer public because of their history. Conversions were shown to be better with the McAfee Secure badge on Petco.
“Hackersafe” implies, to the average person, that a site is protected against Hackers. McAfee – as a brand, doesn’t do that unless you are familiar with its other products. I think the best solution would be a “Hackersafe by McAfee” message, but again, all this is theorizing until tested.
I’ve noticed many sites haven’t changed the old hackersafe logo yet, but here’s the Hackersafe/McAfee hybrid badge:
http://americarx.com/
It DOES exist ;)
Great interview Jason, thanks for the mention ;)
We at PlumberSurplus.com are still using the old logo (read HackerSafe). We will be switching to the new logo soon. We too believe that we should test the two using a/b testing to see if it really brings us better performance. I believe that at some point, all HackerSafe users will be forced to adopt the new logo for McAfee branding purposes. Folks I talked to at IR mentioned somewhere around a 4-6% lift on the new logo vs the old logo.