Interview on web security for online retailers and ecommerce sites with Rich Murphy, VP, Key Accounts for McAfee Secure from the Internet Retailer Conference & Exhibition 2008 in Chicago.
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I have a HackerSafe logo on my sites, I do wondered how long it will be before people get use to the new logo. I think the new McAfee logo will lower the confidence level, because people do not know who they are, they know HackerSafe not McAfee.
I would like to hear conversion rates on the new logo, I bet they are lower than the old HackerSafe logo, but that is my opinion.
McAfee is actually a more prominent brand for the non-retailer public because of their history. Conversions were shown to be better with the McAfee Secure badge on Petco.
“Hackersafe” implies, to the average person, that a site is protected against Hackers. McAfee – as a brand, doesn’t do that unless you are familiar with its other products. I think the best solution would be a “Hackersafe by McAfee” message, but again, all this is theorizing until tested.
I’ve noticed many sites haven’t changed the old hackersafe logo yet, but here’s the Hackersafe/McAfee hybrid badge:
http://americarx.com/
It DOES exist
Great interview Jason, thanks for the mention
We at PlumberSurplus.com are still using the old logo (read HackerSafe). We will be switching to the new logo soon. We too believe that we should test the two using a/b testing to see if it really brings us better performance. I believe that at some point, all HackerSafe users will be forced to adopt the new logo for McAfee branding purposes. Folks I talked to at IR mentioned somewhere around a 4-6% lift on the new logo vs the old logo.
[...] reported a similar lift in sales (5.5%) from using the Hacker Safe seal (now acquired by McAfee) last fall as reported by Internet [...]