Comments on: Hackersafe is Now McAfee Secure – Internet Retailer 2008

By: Do Hacker Safe / McAfee Secure Badges Increase Sales? | Get Elastic

Do Hacker Safe / McAfee Secure Badges Increase Sales? | Get Elastic — Wed, 17 Sep 2008 12:30:13 +0000

[...] reported a similar lift in sales (5.5%) from using the Hacker Safe seal (now acquired by McAfee) last fall as reported by Internet [...]

By: Ryan Douglas

Ryan Douglas — Tue, 17 Jun 2008 23:26:48 +0000

Great interview Jason, thanks for the mention

We at PlumberSurplus.com are still using the old logo (read HackerSafe). We will be switching to the new logo soon. We too believe that we should test the two using a/b testing to see if it really brings us better performance. I believe that at some point, all HackerSafe users will be forced to adopt the new logo for McAfee branding purposes. Folks I talked to at IR mentioned somewhere around a 4-6% lift on the new logo vs the old logo.

By: Linda Bustos

Linda Bustos — Tue, 17 Jun 2008 21:42:22 +0000

I’ve noticed many sites haven’t changed the old hackersafe logo yet, but here’s the Hackersafe/McAfee hybrid badge:

http://americarx.com/

It DOES exist

By: Linda Bustos

Linda Bustos — Tue, 17 Jun 2008 18:48:54 +0000

“Hackersafe” implies, to the average person, that a site is protected against Hackers. McAfee – as a brand, doesn’t do that unless you are familiar with its other products. I think the best solution would be a “Hackersafe by McAfee” message, but again, all this is theorizing until tested.

By: Jason Billingsley

Jason Billingsley — Tue, 17 Jun 2008 17:30:21 +0000

McAfee is actually a more prominent brand for the non-retailer public because of their history. Conversions were shown to be better with the McAfee Secure badge on Petco.

By: Audio Bible

Audio Bible — Tue, 17 Jun 2008 17:25:14 +0000

I have a HackerSafe logo on my sites, I do wondered how long it will be before people get use to the new logo. I think the new McAfee logo will lower the confidence level, because people do not know who they are, they know HackerSafe not McAfee.

I would like to hear conversion rates on the new logo, I bet they are lower than the old HackerSafe logo, but that is my opinion.