Comments on: Should You Remove Keywords With Low Click Through Rates?

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By: John

John — Wed, 19 Aug 2009 01:52:04 +0000

This is a very good article. I enjoy the section on “Potential Reasons for Low Click Through Rate”

By: Govindaya

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By: Dan

Dan — Fri, 26 Sep 2008 16:45:02 +0000

You mention that an ad with a low conversion rate may be worth hanging on to. The counter argument is that the impressions without clicks are damaging you ad group quality score and your campaign quality.

In my opinion, delete the poor performers. You don’t want the dead weight. Plus, you can always come back later a try to revive them if you need.