Comments on: Should You Remove Keywords With Low Click Through Rates?

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By: John

John — Wed, 19 Aug 2009 01:52:04 +0000

This is a very good article. I enjoy the section on “Potential Reasons for Low Click Through Rate”

By: Govindaya

Govindaya — Mon, 11 May 2009 00:24:19 +0000

A SUPPORTED BY THE DEVELOPER Instruments? It was interesting. You seem very experienced in your study.

By: Find Most Profitable Keywords With Google Analytics Motion Charts | Get Elastic

Thu, 23 Oct 2008 01:14:43 +0000

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By: Dan

Dan — Fri, 26 Sep 2008 16:45:02 +0000

You mention that an ad with a low conversion rate may be worth hanging on to. The counter argument is that the impressions without clicks are damaging you ad group quality score and your campaign quality.

In my opinion, delete the poor performers. You don’t want the dead weight. Plus, you can always come back later a try to revive them if you need.

By: Linda Bustos

Linda Bustos — Sat, 30 Aug 2008 03:19:32 +0000

Just to be clear on this, quality score applies on a keyword by keyword basis, at the time the keyword search is performed. So leaving low quality score keywords in your campaign doesn’t hurt the quality score of the other keywords

By: Mike

Mike — Fri, 29 Aug 2008 23:21:22 +0000

Low click through ratio keywords will lower you quality score.

Low quality scores means that your keywords are more expensive.

Example

Great quality score = .04 minimum bid

Poor quality score = 1.00 minimum bid

By: JB

JB — Mon, 25 Aug 2008 17:12:46 +0000

“Your quality score *may* go down if you have too many ad groups pointing to the same landing page.”

I’ve never heard that one before. I’d like to hear more about that, maybe in a future post.