Are You Ready for the Holidays? [Ecommerce Infographic]

The holiday season is fast-approaching, and has already begun for some keen shoppers. This week’s infographic from Monetate combines stats on holiday shopping behavior with some tips for growing online sales this season.

Click to slightly enlarge infographic


  • Holiday ecommerce sales were $35.3 Billion in 2011 Tweet this
  • The internet is predicted to account for 44% of retail sales by 2016 Tweet this
  • Average order value increased by $14.08 on avg from Q2 to Q3 2012 Tweet this
  • 41% of shoppers will spend more money online on Thanksgiving weekend than the rest of the year Tweet this
  • Cyber Monday generated >$1B in sales last year, the top online sales day of the season Tweet this
  • 81% of consumers report they will shop online instead of in-store on Cyber Monday Tweet this
  • 46% of shoppers hear about holiday deals by retail email vs. 39% who visit the website directly, 8% from search and 6% from comparison sites Tweet this
  • 16% of consumers shopped online w/ mobile device last holiday season Tweet this
  • 30% of smartphone shoppers use it to compare prices, 17% make a purchase Tweet this
  • 29% of tablet shoppers use it to compare prices, 47% make a purchase Tweet this
  • Q4 2011 conversion rates by device: 3.47% desktop, 3.23% tablet, 1.25% smartphone Tweet this
  • Green Monday 2011 sales reached $1.13B, this year it’s December 10 Tweet this
  • 55% of online shoppers expect free shipping on every order Tweet this

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3 Responses to “Are You Ready for the Holidays? [Ecommerce Infographic]”

  1. Great article, also worth considering how many businesses currently don’t have mobile optimized websites to facilitate online shopping via smart phone and tablet devices. These businesses will definitely be getting the holiday blues as more and more consumers leverage the convenience of mobile shopping.

  2. As always, thanks for sharing our infographic!

  3. Nikki C says:

    Interesting to see that the amount of people actually shopping from mobile devices is on the rise. No longer are people just getting email notifications on their phone and checking them out later on their computer, but actually making purchases via mobile device. This is essential to ecommerce sites to know because not only does your website have to be functional, but now you have to make sure you have a functioning mobile site.

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