Comments on: Holiday Season: Are You In the Game or on The Bench?

By: Christian, Baymard Institute

Christian, Baymard Institute — Sat, 21 Nov 2009 11:45:25 +0000

If you have a high volume store that use PPC or other forms of paid advertising then “#3 Segment your traffic sources.” is vital. Just a Linda describes you can walk around thinking you site is converting well, but in fact you are pouring money out the drain on underperforming ads. Talked with a site owner no more than 2 weeks ago for a relatively large local web store (that shall remain anonymous); that haven’t bothered to look at the performance of each of his ad groups. Some were doing very well, but 3 of them, with a budget of $7.000/mo., were almost non-converting. Takeaway, spend a day on setting up segmentation of your traffic sources, and then spend 1 hour each week evaluating the performance of your segments.

By: Rob M

Rob M — Sat, 21 Nov 2009 03:22:54 +0000

Also important to make sure the infrastructure is sound -

By: Mr Eejam

Mr Eejam — Sat, 21 Nov 2009 02:21:54 +0000

i am doing PPC advertising and from my reading at your article, it seems make me easier to monitor and control the ppc campaign..and hopefully to increase the conversion rate. thanks

By: Michael Vorel

Michael Vorel — Fri, 20 Nov 2009 18:48:27 +0000

Excellent tips on evaluating your overall site performance and using Google Analytics’ new intelligent features (have to love the new features). You can always improve your ecommerce store and let’s all make this a really successful holiday season as an industry.