Amazon Bestsellers for Keyword Research

Wanna do some extremely cheap (free) and fast market research? As lovely as Google Trends, Google Insights and Google’s Keyword Tool are – they are not as valuable as Amazon for commercial keyword research. They can’t tell you which products are most wished for and most gifted.

This post is part of our Get Elastic Rerun series and was re-posted in its entirety on August 24, 2009.


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13 Responses to “Amazon Bestsellers for Keyword Research”

  1. Rob says:

    Why would sephora thank a blogger that uses dead links?

    “Sephora should send this blogger a heads up, and some form of thank you for linking (coupon or free gift). And to build a relationship, ask if she’d like to be an official reviewer for Sephora products on her own blog.”

  2. @Rob,
    The cut and paste is a common mistake, especially since wordpress link insert has http:// already there. It was not an intentional break.

    The thank you is courtesy for a blogger even talking about you. Build a relationship with the blogger – it was an honest mistake.

    If you know the value of word of mouth, you won’t mind the link is broken, but rather turn this into an opportunity to fix the link and go forward with your relations.

  3. [...] yesterday’s installment of this week’s holiday SEO series, we covered hot product research and how to boost your [...]

  4. Heh…kind of a good way to beat them at their own game. Well, not beat…but get a fighting chance. I love/hate Amazon :)

  5. I suppose you could check the top sellers of your competitors in your vertical too, and look for consistency. Could give you ideas on products to add, too.

  6. Linda, another great post. In our keyword research we have a plethora of tools we use, but this is not one I have thought of (amazon best sellers / highest wished for) especially in prep for the holiday season. While it is near impossible to hand optimize every page on an e-commerce site, this could tell you which items warrant your highest attention. Could you explain in a bit more detail why Trackur is better than blogsearch?

    Thanks!
    –Wil

  7. I just took another look at that “ships for free” line on the product summary page. That really stands out, and is something we’ll be adding to applicable sites now – as opposed to just an overall message to display the free shipping threshold.

  8. Lol damnit Linda, why do you have to go giving away the juicy stuff ;). I remember racking up nice impressions on a campaign based around one of Amazon’s top seller list (no conversions though, so I still have to work on that end of my skillset!). I’ve also found that they have particular phrases associated with specific books that are typically rare/niche keywords and highly relevant. Sort of how keyword density is supposed to work – as a function of density in the index vs in the page .

  9. [...] (If you’re using Amazon, be sure to check out Pluribo and read our post on using Amazon Betsellers for keyword research). [...]

  10. very easy keyword search. thanks. Do you know how to get multiple listings on google for the same given keyword.

  11. [...] masse? You might consider adding it to your product mix if it’s a hot item. You can also surf Amazon Bestsellers and use the Google Keyword Tool and segment your keyword results by last month’s search [...]

  12. amazon, very wonderful, do you know to find out keywokrds for your site?

  13. [...] masse? You might consider adding it to your product mix if it’s a hot item. You can also surf Amazon Bestsellers and use the Google Keyword Tool and segment your keyword results by last month’s search [...]

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