PRISM! Now that I have your attention using the buzzword of the week, today’s infographic looks at data brokers – the folks that track your spending behavior and sell it to marketers. Mmmhmm, that’s right. It’s a $300 Billion industry in the US alone.
Click to enlarge infographic
- Consumer data collection is a $3 Billion industry in the US Tweet this
- Acxiom is the largest data broker. It keeps a database of over 500 million consumers worldwide “nearly every US consumer” Tweet this
- Acxiom tracks avg of 1500 data points on each consumer, placing them in one of 7018 socioeconomic data clusters Tweet this