Comments on: How Did Target Miss My Inbox?

By: Buy PSP Go

Buy PSP Go — Sat, 18 Jul 2009 10:37:29 +0000

Some good tips there. I’ve always found a greater text-to-image ratio works well – many spammers use just images to circumnavigate spam checks on blocked words so legit emails could be caught up this way.

By: Linda Bustos

Linda Bustos — Sat, 07 Feb 2009 17:45:51 +0000

@Bill, plain text is no fun!

By: bill parker

bill parker — Sat, 07 Feb 2009 00:44:14 +0000

With all these rules and complications isn’t easier to just follow the Google newsletter model and stick with plain text?

By: Forsikring

Forsikring — Wed, 04 Feb 2009 09:46:39 +0000

Spammers have upped the ante in their efforts to trick news consumers, switching from e-mails with tabloid-style headlines to impersonating major online news services.

By: Sara The Bargain Queen

Sara The Bargain Queen — Tue, 03 Feb 2009 20:46:44 +0000

Personally, I don’t care how ‘reputable’ a company is; if I try to unsubscribe from their list and I can’t, they’re spammers. I always try to unsubscribe before I start marking messages as spam, but it’s up to the company sending the message to make that possible — by having a working, user-friendly way to unsubscribe, that removes that person’s email address immediately. You wouldn’t believe how many companies don’t…

By: Edmonton Web Design

Edmonton Web Design — Mon, 02 Feb 2009 20:57:22 +0000

This is a very useful post Linda. I build custom mailing list applications for many of my clients and there are some great tips for me to take away from this. I recently caught on to the importance of List Hygiene and have added a custom bounce management component to my application.

By: Kent Zimmerman

Kent Zimmerman — Mon, 02 Feb 2009 13:56:42 +0000

Great post, Linda. I think email marketing has slowly become the neglected stepchild in favor of search marketing, comparison engines, etc..

Granted, email marketing isn’t necessarily the top dog that it used to be, but it is a proven (and cost efficient) way to communicate with your customers.

I wrote a similar post a couple of months back about “Lazy Email Marketing”:

http://kzimmerman.typepad.com/background_noise/2008/11/lazy-email-marketing.html

In the end, I think that’s what this boils down to: a lazy approach. Too many retailers go through the motions and simply hand off their email marketing efforts to a 3rd party. I’d like to see more retailers take control of these campaigns and really try to make them more effective!