Interview on how dynamic imaging drastically improves the customer experience with Stephen Kristy, CEO, LiquidPixels from the Internet Retailer Conference & Exhibition 2008 in Chicago.
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I cant even count how many times I was disappointed by an online purchase because the product itself did not appear to look as good as the product image did. No doubt if the LiquidPixel technology had been in place I probably would not have made the purchase, however I would have been better informed and I could have spent my money on a better product. As an online shopper, I hope that this type of technology is used on more sites. For argument sake, I am positive that if this existed on the sites I was disappointed on and still chose to make the purchase, I would have been less likely to complain about it and not as miserable about the money I had parted with. Instead, those retailers have 1 less customer now.
I agree, I’ve been disappointed a few times with online purchases not as appeared (especially on eBay jewelry, I’ve learned my lesson).
So it’s kind of like ratings and reviews – the more accurate, realistic view of the product (even if it shows poorer quality) has an overall benefit of higher trust with your site, higher customer satisfaction, more positive reviews (from better images), more repeat business and fewer returns.
[...] Allurent and Liquid Pixels are service providers for RIA (rich interface applications), check out Jason’s Internet Retailer interviews with Allurent and Liquid Pixels. [...]