How Online Stores Use Images to Improve Customer Experience - Internet Retailer 2008
Interview on how dynamic imaging drastically improves the customer experience with Stephen Kristy, CEO, LiquidPixels from the Internet Retailer Conference & Exhibition 2008 in Chicago.
See More IRCE 2008 Interviews…
We conducted 16 interviews with various ecommerce vendors at the Internet Retailer Conference & Exhibition 2008 in Chicago.
- How to choose ecommerce software and technology - Bernardine Wu, CEO, FitForCommerce
- How retailers can sell more online with social commerce - Jay Shaffer, VP Worldwide Sales & Marketing, Powerreviews
- Hackersafe is now McAfee Secure - Rich Murphy, McAfee
- The benefits of RIA’s for ecommerce stores - Graeme Grant, COO, Allurent
- Why online retailers should be blogging - Darren Tomey, VP Sales, Compendium
- How do ratings and reviews help online retailers? - Sam Decker, Chief Marketing Officer, Bazaarvoice
- When bad people ruin good online marketing - Ryan Douglas, PlumberSurplus.com
- Direct international shoppers to local sites automatically - Justin Skogen, Director, Enterprise Sales, DigitalElement
- The state of affiliate marketing in online retail - Larry Joseloff, VP Content, Shop.org
- Multi-store retailing - Roy Rubin, CEO, Varien
- How online stores use images to improve customer experience - Stephen Kristy, CEO, LiquidPixels
- Comparison Shopping Engine Tips for Online Retailers - Michael Lambert, CEO, MerchantAdvantage
- Link building strategies for Internet retail SEO - Stephan Spencer, Founder & President, Netconcepts
- Direct to consumer manufacturers can reduce channel conflict - Ed Stevens, CEO, Shopatron
- New eCommerce service lets you shop online with a friend - John Jackson, CEO, DecisionStep
- Product recommendation engines improve customer experience - Scott Doan, VP Sales, Strands
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I cant even count how many times I was disappointed by an online purchase because the product itself did not appear to look as good as the product image did. No doubt if the LiquidPixel technology had been in place I probably would not have made the purchase, however I would have been better informed and I could have spent my money on a better product. As an online shopper, I hope that this type of technology is used on more sites. For argument sake, I am positive that if this existed on the sites I was disappointed on and still chose to make the purchase, I would have been less likely to complain about it and not as miserable about the money I had parted with. Instead, those retailers have 1 less customer now.
I agree, I’ve been disappointed a few times with online purchases not as appeared (especially on eBay jewelry, I’ve learned my lesson).
So it’s kind of like ratings and reviews - the more accurate, realistic view of the product (even if it shows poorer quality) has an overall benefit of higher trust with your site, higher customer satisfaction, more positive reviews (from better images), more repeat business and fewer returns.