Comments on: How Online Stores Use Images to Improve Customer Experience – Internet Retailer 2008 http://www.getelastic.com/how-online-stores-use-images-to-improve-customer-experience/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ecommerce Innovations Webinar Recap | Get Elastichttp://www.getelastic.com/how-online-stores-use-images-to-improve-customer-experience/comment-page-1/#comment-14281 Ecommerce Innovations Webinar Recap | Get Elastic Thu, 19 Jun 2008 21:24:08 +0000 http://www.getelastic.com/?p=1760#comment-14281 [...] Allurent and Liquid Pixels are service providers for RIA (rich interface applications), check out Jason’s Internet Retailer interviews with Allurent and Liquid Pixels. [...] [...] Allurent and Liquid Pixels are service providers for RIA (rich interface applications), check out Jason’s Internet Retailer interviews with Allurent and Liquid Pixels. [...]

]]> By: Linda Bustoshttp://www.getelastic.com/how-online-stores-use-images-to-improve-customer-experience/comment-page-1/#comment-14279 Linda Bustos Tue, 17 Jun 2008 18:53:02 +0000 http://www.getelastic.com/?p=1760#comment-14279 I agree, I've been disappointed a few times with online purchases not as appeared (especially on eBay jewelry, I've learned my lesson). So it's kind of like ratings and reviews - the more accurate, realistic view of the product (even if it shows poorer quality) has an overall benefit of higher trust with your site, higher customer satisfaction, more positive reviews (from better images), more repeat business and fewer returns. I agree, I’ve been disappointed a few times with online purchases not as appeared (especially on eBay jewelry, I’ve learned my lesson).

So it’s kind of like ratings and reviews – the more accurate, realistic view of the product (even if it shows poorer quality) has an overall benefit of higher trust with your site, higher customer satisfaction, more positive reviews (from better images), more repeat business and fewer returns.

]]> By: Nickyhttp://www.getelastic.com/how-online-stores-use-images-to-improve-customer-experience/comment-page-1/#comment-14277 Nicky Tue, 17 Jun 2008 17:51:33 +0000 http://www.getelastic.com/?p=1760#comment-14277 I cant even count how many times I was disappointed by an online purchase because the product itself did not appear to look as good as the product image did. No doubt if the LiquidPixel technology had been in place I probably would not have made the purchase, however I would have been better informed and I could have spent my money on a better product. As an online shopper, I hope that this type of technology is used on more sites. For argument sake, I am positive that if this existed on the sites I was disappointed on and still chose to make the purchase, I would have been less likely to complain about it and not as miserable about the money I had parted with. Instead, those retailers have 1 less customer now. I cant even count how many times I was disappointed by an online purchase because the product itself did not appear to look as good as the product image did. No doubt if the LiquidPixel technology had been in place I probably would not have made the purchase, however I would have been better informed and I could have spent my money on a better product. As an online shopper, I hope that this type of technology is used on more sites. For argument sake, I am positive that if this existed on the sites I was disappointed on and still chose to make the purchase, I would have been less likely to complain about it and not as miserable about the money I had parted with. Instead, those retailers have 1 less customer now.

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