How People Use Facebook [Infographic]

The whole internet was a-buzz about F-commerce this week, thanks to a Bloomberg article last Friday that prompted reactions Forbes, Get Elastic, Econsultancy and others.

If people aren’t logging into Facebook to shop, what are they doing? This week’s ‘Fographic Friday provides some insight. Think about how you might incorporate this data into your social marketing plans.

  • People check their Facebook in bed. How are you going to time your Facebook Page status updates?
  • 70% of Americans are on Facebook. Maybe it’s time to seriously consider using Facebook Login as an authentication tool?
  • People share a lot of information about themselves (including marital status) on Facebook. How could you leverage Facebook Connect to personalize your web experience?
  • About half of young Americans find their news through Facebook. Do you make it easy for people to share content and articles?

Obsessed with Facebook

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2 Responses to “How People Use Facebook [Infographic]”

  1. Jonathan says:

    Thanks… found this interesting enough to blog (but questioned the “freshness” of the content): Popular “How People Use Facebook” Infographic Interesting, But Outdated? | eCommerce Blog

    Would be good to see some updated stats. (not from 2011 and 2010), and perhaps a cross-comparison with other rising social platforms like Pininterest and Google +.

  2. Alisa says:

    Hi Linda, great stuff! I have been searching the net for ways that I can help our small business clients see that social media is worthy. (I work out of Australia for Think Big Online.) Many of our customers are old-school small biz owners and they don’t understand the power of social. But, wow, there it is! Soooooo powerful. Don’t even need anecdotal evidence when I’ve got those stats. Cheers, Alisa

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