Comments on: How Strong Is Your Value Proposition?

By: Price Guarantees: No Substitute for A Unique Value Proposition | Get Elastic

Fri, 06 Nov 2009 19:04:49 +0000

[...] How Strong Is Your Value Proposition? by Linda Bustos, Get Elastic (yep that’s me) [...]

By: Walmart Bundles Up for The Holidays | Get Elastic

Walmart Bundles Up for The Holidays | Get Elastic — Tue, 23 Dec 2008 11:34:07 +0000

[...] bundles are a great way to increase average order size, deliver a value proposition and even creatively sweeten the deal when MAP (minimum advertised price) regulations apply to a [...]

By: Classic Closeouts: A Classic Case of a Clear Value Proposition | Get Elastic

Mon, 08 Dec 2008 15:54:58 +0000

[...] Closeouts is the best example of supporting a value proposition that I have come across in my travels around the [...]

By: Unique Value Proposition - Why You Need One. | FutureNow's GrokDotCom / Marketing Optimization Blog

Fri, 05 Dec 2008 11:23:14 +0000

[...] And I’m not the only one who thinks so. Linda Bustos, an e-commerce consultant at the Get Elastic blog wrote: Why should your ideal customer purchase from you rather than from anybody else?I would even [...]

By: The Cart Blog » Blog Archive » Developing your value proposition

The Cart Blog » Blog Archive » Developing your value proposition — Wed, 03 Dec 2008 11:06:45 +0000

[...] Path’s Linda Bustos (@Roxyyo) asks, “How Strong is your Value Proposition?“ If the answer is, “not very” or “huh?” then you should read the [...]

By: Site Metrics

Site Metrics — Wed, 03 Dec 2008 05:46:58 +0000

It’s true, value proposition is often overlooked, and I am probably just as guilty of this. There is so much competition on the net that you really have to let your potential clients know why they buy from you rather than your competitors.
Great post/advice, will be coming back to it to put it into action.

By: LittleFish

LittleFish — Tue, 02 Dec 2008 15:47:22 +0000

So if I need some help to create a value proposition for my business, how do I get some, with an affordable price?

By: How 1-800-Contacts Could Focus its Home Page | Get Elastic

How 1-800-Contacts Could Focus its Home Page | Get Elastic — Tue, 02 Dec 2008 11:24:42 +0000

[...] we talked about value propositions that answer the question: “why should I buy from you rather than from anybody [...]

By: Md

Md — Tue, 02 Dec 2008 02:05:09 +0000

Hats off to Getelastic blogging team… Value proposition shouldn’t be just about WE WE WE, it has to address shoppers need. I think showcasing the benefits to online shoppers will help retailers gain credibility and sell more… After all, everyone looks for WIITFM – “What is in it for me”

@Dave Chaffey,

Your book “emarketing excellence” is simply amazing. Thanks to you and PR Smith.

By: Linda Bustos

Linda Bustos — Tue, 02 Dec 2008 01:04:56 +0000

BigLots.com almost has one:

“As the nation’s largest broadline closeout retailer, Big Lots has the power to negotiate the best deals in the business.”

Unfortunately it’s buried in the footer menu. And “nation’s largest” is not backed up with any quantifiable proof. Also, claiming to have lowest prices is dangerous online. If you’re not always the lowest price (and how can you ever make sure you are) this hurts the credibility of your value proposition.