How To Create Killer Product Pages [Infographic]

Do your product pages need a makeover in 2013? The final infographic Friday of 2012 is courtesy of Invesp Consulting, How to Create Effective E-commerce Product Pages.

How to Create Effective E-commerce Product Pages

Subscribers: Can’t see infographic? View this post on the blog

Tweetables

  • The average shopping cart abandonment rate is 65.23% Tweet this
  • The average ecommerce conversion rate is only 2.13% Tweet this
  • The higher the AOV for an ecommerce site, the lower the “product page effectiveness” rate Tweet this
  • For ecom sites with AOV <$50, product page effectiveness is 25% Tweet this
  • For ecom sites with AOV >$2000, product page effectiveness is 4-5% Tweet this
  • 73% of consumers say free shipping influences them to purchase Tweet this
  • 70% of consumers say free returns influences them to purchase Tweet this
  • 62% of consumers say sales and discounts influence them to purchase Tweet this
  • 56% of consumers say discount coupons them to purchase Tweet this
  • 46% of consumers say rewards and loyalty points influence them to purchase Tweet this
  • 43% of consumers say time-limited deals influence them to purchase Tweet this
  • 31% of consumers say free gifts influence them to purchase Tweet this

Tags:

Related Articles

2 Responses to “How To Create Killer Product Pages [Infographic]”

  1. herr_schaft says:

    So ‘makes your foot happy with this shoes’ is more important than stating its price. Having doubts. Some.

  2. John Back says:

    Things that are more important: intelligent realtime search, wish-lists and great navigation that not only shows customers where they they are and what adjacent categories are, but allows them to see easily what else you offer. And totally unconvinced about free shipping – customers know the cost gets factored in – being more flexible with fulfilment options is the answer, like offering in-store pickup.

Leave a Reply

© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS