always-on-experiences

The 5 Technologies Driving Always-On Experiences

In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices. In Insights 2014: Connecting Technology and Story in an Always-On ...
A disco ball

3 Safeguards Against Shiny Object Failure

There’s no doubt about it – we’re a culture that multi-screens. Nielsen research found 88% of people with smartphones and 86% with tablets use them while watching TV. For television networks, that means a big opportunity for second-screen app experiences, ...
Silver chain links with a red chain link

Ecommerce Links: October 2013

Once again, the end of the month means a roundup of fantastic content you may have missed on ecommerce and digital marketing topics. Enjoy! Chances are, your personas are not performing. Why not? Bryan Eisenberg explains where many marketers’ personas ...
Blue puzzle pieces

10 Responsive Design Questions Answered

In last week’s webinar The Truth About Responsive Design
Google mobile site

The 6 Deadly Sins That Could Cripple Your Mobile SEO

In Google’s quest to deliver nothing but the most relevant and satisfying search results, it’s rolling out a several mobile ranking changes in the near future that will affect some non-responsive mobile sites. Not long ago, it was believed ...