Comments on: Do Your Email Subject Lines Deliver? http://www.getelastic.com/humanistic-email-subject-lines/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Deanhttp://www.getelastic.com/humanistic-email-subject-lines/comment-page-1/#comment-64103 Dean Sat, 05 Nov 2011 09:45:48 +0000 http://www.getelastic.com/humanistic-email-subject-lines/#comment-64103 I guess a good mixture of the types of mail you described would be a good balance as you never know what type of person the recipient is.I guess it might depend on the mood of the person at the time. I guess a good mixture of the types of mail you described would be a good balance as you never know what type of person the recipient is.I guess it might depend on the mood of the person at the time.

]]> By: cheapwebdesignhttp://www.getelastic.com/humanistic-email-subject-lines/comment-page-1/#comment-32061 cheapwebdesign Tue, 05 Oct 2010 17:36:34 +0000 http://www.getelastic.com/humanistic-email-subject-lines/#comment-32061 Great Post, i allways end up deleting any email that has a weird name. Thanks for the advice thou some great stuff. Great Post, i allways end up deleting any email that has a weird name. Thanks for the advice thou some great stuff.

]]> By: Work from Home Guruhttp://www.getelastic.com/humanistic-email-subject-lines/comment-page-1/#comment-13169 Work from Home Guru Mon, 17 Mar 2008 18:40:19 +0000 http://www.getelastic.com/humanistic-email-subject-lines/#comment-13169 Great article! I am one to quickly delete marketed emails such as these, however some subject lines that approach me as a friend I am sometimes guilty of falling for, even though I have run my own email marketing campaigns in the past as a way to <a href="http://www.experienced-people.co.uk/1042-top-ways-of-making-money-online/" rel="nofollow">make money online</a>. In my experience, the humanistic approach is the way to go, especially using "cute" images and subject matter, they tend to convert better. Nobody likes to feel like you are selling to them, you have to take their mind away from that, in my opinion. Thanks for the read. Great article! I am one to quickly delete marketed emails such as these, however some subject lines that approach me as a friend I am sometimes guilty of falling for, even though I have run my own email marketing campaigns in the past as a way to make money online. In my experience, the humanistic approach is the way to go, especially using “cute” images and subject matter, they tend to convert better. Nobody likes to feel like you are selling to them, you have to take their mind away from that, in my opinion. Thanks for the read.

]]> By: Linda Bustoshttp://www.getelastic.com/humanistic-email-subject-lines/comment-page-1/#comment-13167 Linda Bustos Thu, 13 Mar 2008 20:28:32 +0000 http://www.getelastic.com/humanistic-email-subject-lines/#comment-13167 Kelly, do you have any tips on segmenting by personas? I was hoping Gap would use all the extra info I gave them when signing up for their email newsletter. I even signed up for maternity emails (no I'm not pregnant!) with a due date of March to see if I'd get a nice timely offer or congratulations email (oooh that's also risky in case of miscarriage). Nada. Personas, yes but segmenting by personality types - I would imagine this is verrry risky - as a person can be in a different frame of mind depending on the day. You'd need a lot of history to track open rates on an individual basis to notice patterns, testing 4 types of subject lines, then deliver more and more targeted subject line versions to the different types. Pretty complex. Kelly, do you have any tips on segmenting by personas?

I was hoping Gap would use all the extra info I gave them when signing up for their email newsletter. I even signed up for maternity emails (no I’m not pregnant!) with a due date of March to see if I’d get a nice timely offer or congratulations email (oooh that’s also risky in case of miscarriage). Nada.

Personas, yes but segmenting by personality types – I would imagine this is verrry risky – as a person can be in a different frame of mind depending on the day. You’d need a lot of history to track open rates on an individual basis to notice patterns, testing 4 types of subject lines, then deliver more and more targeted subject line versions to the different types. Pretty complex.

]]> By: Kelly Ruskhttp://www.getelastic.com/humanistic-email-subject-lines/comment-page-1/#comment-13165 Kelly Rusk Thu, 13 Mar 2008 20:16:53 +0000 http://www.getelastic.com/humanistic-email-subject-lines/#comment-13165 What I love about email, is it's so easy to do tests on sub lines to figure out which works best. I'd also love to hear about retailers segmenting their list based on personas... What I love about email, is it’s so easy to do tests on sub lines to figure out which works best.

I’d also love to hear about retailers segmenting their list based on personas…

]]> By: Adrian Duneveinhttp://www.getelastic.com/humanistic-email-subject-lines/comment-page-1/#comment-13163 Adrian Dunevein Thu, 13 Mar 2008 18:04:52 +0000 http://www.getelastic.com/humanistic-email-subject-lines/#comment-13163 I have to admit I delete most of these types of unsolicited ads in my email. That is unless they hook me in with a tag line about something in which I,m interested. I think if these ads and their email campaigns are properly targeted, they ought to work well. It comes down to knowing the prospect or target well and preselling or warming them up to the sale. Best Regards Adrian D I have to admit I delete most of these types of unsolicited ads in my email. That is unless they hook me in with a tag line about something in which I,m interested.

I think if these ads and their email campaigns are properly targeted, they ought to work well. It comes down to knowing the prospect or target well and preselling or warming them up to the sale.

Best Regards

Adrian D

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