Comments on: 6 ways to Humanize Your Online Store http://www.getelastic.com/humanize-your-store/ #1 Subscribed Ecommerce Blog Sat, 20 Mar 2010 12:51:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: david fishman http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19609 david fishman Wed, 11 Nov 2009 15:53:38 +0000 http://www.getelastic.com/?p=5309#comment-19609 It's apparent that more retailers are embracing the social web and as a result are implementing new and better technologies to foster interaction. This helps highlight a trend still in its infancy. Retailers that work now to leverage consumer-generated ecommerce solutions stand to benefit greatly from increased peer to peer interaction. Should be interesting to see what opportunities surface in the New Year. Thanks for providing this useful information and I look forward to your follow up post! It’s apparent that more retailers are embracing the social web and as a result are implementing new and better technologies to foster interaction. This helps highlight a trend still in its infancy. Retailers that work now to leverage consumer-generated ecommerce solutions stand to benefit greatly from increased peer to peer interaction. Should be interesting to see what opportunities surface in the New Year. Thanks for providing this useful information and I look forward to your follow up post!

]]> By: Linda Bustos http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19607 Linda Bustos Mon, 09 Nov 2009 18:26:03 +0000 http://www.getelastic.com/?p=5309#comment-19607 @Dan, that's awesome. Did you find a payoff between increased profits to offset the cost of live chat? @Dan, that’s awesome. Did you find a payoff between increased profits to offset the cost of live chat?

]]> By: Dan http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19605 Dan Mon, 09 Nov 2009 14:42:23 +0000 http://www.getelastic.com/?p=5309#comment-19605 I've just implemented live agent on one of my e-commerce sites and was completely shocked by the amount it increased conversions by. It took some tweaking to find the best place in the customer journey to place it - and also to fill out the "question/answer" side of things, but I would definitely recommend giving it a try. I'd also recommend setting up a split test so that you can measure the difference. I’ve just implemented live agent on one of my e-commerce sites and was completely shocked by the amount it increased conversions by. It took some tweaking to find the best place in the customer journey to place it – and also to fill out the “question/answer” side of things, but I would definitely recommend giving it a try. I’d also recommend setting up a split test so that you can measure the difference.

]]> By: Ziller.com.au http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19603 Ziller.com.au Sat, 24 Oct 2009 09:34:46 +0000 http://www.getelastic.com/?p=5309#comment-19603 Integrate live chat with video. You get live chat support, but instead of getting text responses while looking at a still image of the staff member, you get to see and hear the staff member replying to your questions as you type. ;) Integrate live chat with video. You get live chat support, but instead of getting text responses while looking at a still image of the staff member, you get to see and hear the staff member replying to your questions as you type.
;)

]]> By: Kandice http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19601 Kandice Fri, 23 Oct 2009 00:16:55 +0000 http://www.getelastic.com/?p=5309#comment-19601 Great blog post, and very timely with the holiday season rapidly approaching! It seems like some of these changes could be quick and easy to implement. I disagree with the idea that "this likely will not have impact on conversion", though. I attended a webinar earlier this week where the main point was about how customers like to buy from people they like and trust, and how social media plays a huge role in that. The reason I buy shoes from Zappos isn't because of their tweets (although some of them are hilarious, it's the pull of free shipping that draws me in) but it certainly doesn't hurt! Great blog post, and very timely with the holiday season rapidly approaching! It seems like some of these changes could be quick and easy to implement.

I disagree with the idea that “this likely will not have impact on conversion”, though. I attended a webinar earlier this week where the main point was about how customers like to buy from people they like and trust, and how social media plays a huge role in that.

The reason I buy shoes from Zappos isn’t because of their tweets (although some of them are hilarious, it’s the pull of free shipping that draws me in) but it certainly doesn’t hurt!

]]> By: Linda Bustos http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19599 Linda Bustos Wed, 21 Oct 2009 17:46:01 +0000 http://www.getelastic.com/?p=5309#comment-19599 Thanks for your additional ideas, perhaps we need a "part 2" to this post... Thanks for your additional ideas, perhaps we need a “part 2″ to this post…

]]> By: Brian http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19597 Brian Wed, 21 Oct 2009 16:51:07 +0000 http://www.getelastic.com/?p=5309#comment-19597 Humanize your error pages, errors happen, take that time to make people smile. Acknowledge the mistake, don't show a blue error screen! We show dogs in Zappos boxes when we make mistakes :-) Humanize your error pages, errors happen, take that time to make people smile. Acknowledge the mistake, don’t show a blue error screen! We show dogs in Zappos boxes when we make mistakes :-)

]]> By: Christian, Baymard Institute http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19595 Christian, Baymard Institute Wed, 21 Oct 2009 16:30:08 +0000 http://www.getelastic.com/?p=5309#comment-19595 Depending on the size and market for your store another effective technique is to have the owner write a personal description on the front page, ending with his/hers signature and photo. I have seen this lift site conversion some 8% (relative) on a small to medium sized DIY store. Depending on the size and market for your store another effective technique is to have the owner write a personal description on the front page, ending with his/hers signature and photo.
I have seen this lift site conversion some 8% (relative) on a small to medium sized DIY store.

]]> By: Chris Goward http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19593 Chris Goward Wed, 21 Oct 2009 16:18:49 +0000 http://www.getelastic.com/?p=5309#comment-19593 Great ideas to test, Linda! Great ideas to test, Linda!

]]> By: Stas Antons http://www.getelastic.com/humanize-your-store/comment-page-1/#comment-19591 Stas Antons Wed, 21 Oct 2009 13:31:30 +0000 http://www.getelastic.com/?p=5309#comment-19591 Linda, I am glad you brought this up. I think one more way to humanize a webstore is through increased customer interaction (at least we at SmartSymbols believe that to be true :). Also, if you bring the research to the your site (so people don't have to leave to do the research), it would certainly show that you care about the products you sell (just like in your Staff Video Reviews suggestion). -Stas Antons <a href="http://www.smartsymbols.com" rel="nofollow">SmartSymbols Interactive Technology</a> Linda,
I am glad you brought this up. I think one more way to humanize a webstore is through increased customer interaction (at least we at SmartSymbols believe that to be true :) .

Also, if you bring the research to the your site (so people don’t have to leave to do the research), it would certainly show that you care about the products you sell (just like in your Staff Video Reviews suggestion).
-Stas Antons
SmartSymbols Interactive Technology

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