Imagini Helps You Find Gifts Using Visual DNA

I discovered an interesting UK Shopping 2.0 site called the Imagini Gift Finder. It’s kind of like social wishlisting meets Myers-Briggs — you work through a series of “questions” and you get results based on your answers. But the twist is, you choose from a set of images what appeals to you most. The system uses your choices to determine your “Visual DNA” and present you with relevant gifts.

You can get suggestions for your own gifts and build a wishlist that you can send to your friends *hint.* Or, you can invite a “Valentine” to take the quiz and build a wishlist for you so you don’t have to obsess over whether your honey likes a burger with or without a bun.

Here are just a few of the questions and images. If you don’t like any of the pictures, you can click on a gray box to skip.

Here’s what I got:

You can also narrow results by:

• Home and Garden
• Fun and Gadgets
• Good Causes
• Food and Drink
• Entertainment
• Body and Accessories

This site has some entertainment value and certainly scores points for being unique. But Imagini has a couple usability issues: one being there seems to be no home button. No way to start over. There’s also no way to browse other products without re-taking the test. Of course, your “Visual DNA” is hardly scientific. Some of the suggested items are uber-cool and it makes you wonder what you’d see if you chose your second favorite color or picked the traditional white table setting instead of the modern set.

But good news for you if you run a UK ecommerce website. You can submit your unique items for free.