One of the simplest ways to increase click through rates on “featured” or “recommended” products from your home page or email campaigns is to give customers a clue as to why the items are featured.
Compare a merchandising zone like this:
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To these:
Crutchfield recommends 3 iPods, and customer chooses which is most attractive – the best deal for the price, the top rated item or the expert/staff choice.
L.L. Bean‘s emails consistently feature products backed up by some outstanding attribute that justifies its recommendation. Value propositions, baby.
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Great article. You’ve hit the nail on the head.
Hi Linda, Very Good and informative article. Thank you so much.
Great stuff. I love simple, high-impact changes and the difference a few well-placed words can make.
This is exactly what Jason and I were discussing when we reviewed some of our pages. Excellent advice!
I have just added a Featured Product section on my home page. 3 different items that change each day.
I am wondering how best to label the section to imply the items change daily.
Do I label the section,
Wednesday’s Featured Items
Featured Special on Wednesday
Any suggestions? does anyone have any A/B testing done for this?