In the Beginning: 9 Really Old School Ecommerce Designs

Thought you’d get a kick out of some of the early versions of the most successful ecommerce sites (circa 1999-2000):

Overstock

Target

Walmart

Gap

Macy’s

Best Buy

1-800-Flowers

Amazon

Honorable mention – Radio Shack

Before Radio Shack added ecommerce functionality, the home page looked like this.

Internet, you’ve come a long way, baby.

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12 Responses to “In the Beginning: 9 Really Old School Ecommerce Designs”

  1. Sadly, there still are a lot of ecommerce websites that look like these sites used to.

    I think that Amazon one is older than 99-00. It looks like their very first design – nothing but links! How far they’ve come, though.

    Very interesting. Thanks for the trip back in time…

  2. Nancy Hill says:

    Wow, the Amazon.com one is pretty amazing. Things have obviously changed a lot (for the better) in 10 years!

  3. Nice trip back down memory lane.
    From a e-commerce usability perspective I’d say that Target and Wallmart did very well back then compared to the rest of the lot.

  4. That was an awesome ride down memory lane!

  5. Carla says:

    I actually really like Target’s old design: Clean and simple.

  6. DavidMTL says:

    Great post, awesome to see how far theses sites have come from. I agree the Amazon design looks more like 1990 than 1999-2000. The Overstock and Target were probably the best ones by then.

  7. matt south says:

    Its crazy how the walmat layout has a different look, but exactly the same vibe to it.

  8. Dmitry says:

    Some of them are quite plausible and in my view suitable for 2009 after adding some web 2.0 features. :)

  9. Miss49 says:

    Is your own bias showing through here? ,

  10. Andrew says:

    It’s horrible design:) But It’s our history:)

  11. 4MIN says:

    Yes, with such designs is little that can be sold, usability – force!

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