A red ball going down black stairs

Bounce Rate Demystified [Infographic]

This week’s installment of Infographic Friday is courtesy of KISSmetrics. A question I’ve often been asked is “what should my bounce rate be?” And of course, the pat consultant answer is “it depends.” According to this ...
A man playing a game on a cell phone

Mobile Games: The Economics of Freemium [Infographic]

Who creates a game only to give it away for free? Where’s the $$ in that? The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store ...
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