To Get Ahead with Customer Experience You Need Headless Commerce

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce ...
futuristic car interior

Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardware, ...
consumer internet of things

What Does the Consumer Internet of Things Mean for Marketers?

Today’s post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints ...

How the Internet of Things Impacts Marketing [Infographic]

This week’s infographic hits a hot topic: the Internet of things and how it impacts Marketing by Marketo, via the Smart Insights Blog.Click to enlarge infographic
A man wearing a suit using a crystal ball

6 Tech Trends to Watch in 2012

Happy New Year, Get Elastic readers! As we enter 2012 and get back to work, here are 6 tech trends impacting digital commerce that should garner plenty of attention in the upcoming year. 1. The ‘Internet of Things’ comes of age While we haven’t ...
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