Internet Retailer Announces Elastic Path One Page

Internet Retailer magazine carried the press release announcing Elastic Path One Page (discussed in depth at Be One with the Check Out) on Oct. 24, 2006.

To say we are excited about this new software product is a huge understatement - indeed, we are ecstatic with the prospects this offers for retailers seeking to reduce shopping cart abandonment.

You are encouraged to read the whole article Elastic Path Software Announces Single Page Checkout for Online Stores, but in the meantime, check out the jist, …

AJAX-based Ecommerce Checkout Improves Customer Experience to Reduces Shopping Cart Abandonment, Boosting Revenue for Online Retailers

VANCOUVER, British Columbia -October 23, 2006-Elastic Path Software, a pioneer of flexible ecommerce software, today announced Elastic Path One Page, a new single page checkout technology that allows returning customers to complete online orders with a single click. Elastic Path is announcing its AJAX-powered One Page checkout alongside the availability of Elastic Path 5, the most recent advancement of its innovative ecommerce platform (see October 23, 2006 press release “Elastic Path Software Announces Next Generation Ecommerce Platform”).

and here’s a quote from Coastal Contacts (an online contact lens retailer and an almost-ready-to-launch Elastic Path customer) to get you more excited about this new etail tool:

“When seeking a new ecommerce platform, our number one criteria was flexibility and scalability,” said Nancy Morison, vice president of product management at Coastal Contacts Inc. “After evaluating vendors such as ATG and Blue Martini, we determined that Elastic Path`s platform best met our technical needs and, with its single screen checkout and guided selling, it delivered the most intuitive shopping experience for our customers.”