Internet Retailer Hot 100 for 2008

Hot 100Every year, Internet Retailer releases its list of stand out retailers. Last year there were 50, this year 100.

Rather than highlighting who’s doing the most volume, the Internet Retailer Hot 100 list focuses on innovators and includes smaller retailers like, chains, catalogers, online-only and brands like M&M’s.

The Hot 100 for 2008

1-800-FlowersDrs. Foster and SmithPacSun
Abercrombie & FitchFood Network StorePCConnection
Ace HardwareGAPPetsUnited
American Eagle OutfittersGift TreePlumber Surplus
AltrecGolfballs.comPower Equipment Direct
AmazonGuess JeansRampage
American StationeryHarry and DavidREI
American GreetingsHome DepotRepair Clinic
AnthropologieHP Shopping.comRestoration Hardware
Apple Indigo Books & MusicRockler
Art.comJC PenneyRomanicos
Barnes and Noble JewelryTV.comShop NBC
BestKiteboardingK&L Wine MerchantsShop PBS
Blue NileKarmaloop Shutterfly Kohls.comSkechers
Brooks BrothersLake Champlain ChocolatesSony Style
Bulbs.comLancome USAStacks and Stacks
Cabela’sLillian VernonSwell
Café PressLowe’sTiger Direct
Carols Daughter Macy’sTimberland
CoachMoosejaw MountaineeringUndergear
CostcoMyMMsVera Bradley
Crate and BarrelNetflixVivaterra
David’s BridalNetShopsVivre
Delightful DeliveriesNikeWalmart
DellNine WestWilliams-Sonoma
Dick’s Sporting GoodsOverstockWorking Person’s Store
Your Electronic Warehouse

Matt over at Ecommerce Optimization categorized the list and added some nifty graphs.

I’m not sure how much social media marketing was a factor in choosing the top 100. One thing I can’t figure out is how Walmart made the list and Target was shut out, even though Target clearly won the Facebook war…

I want to include my personal shout-outs to for their incredible customer service, for fostering great community and for their impressive blog following.

Congratulations to all the top 100 this year.

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8 Responses to “Internet Retailer Hot 100 for 2008”

  1. eCopt says:


    I hate that they don’t categorize these lists or offer anything other than an alphabetical link. For that reason, I put together the same list only I put them into categories and sorted them out a bit, there’s even a cool little graph showing which categories have the most sites on the hot 100. I am glad you linked them up too, not sure why IR doesn’t link to them.

    See ya,


  2. Thanks Matt. Nice work!

    Yes, actually linking to the list does take a bit of extra time, LOL!

  3. eCopt says:

    Anytime Linda. Yeah, linking them all is tedious, that’s for sure. Thanks for including the link. I really wish they would clue us in on how the sites are chosen, was it based on user experience, revenue, traffic, reach, a combination or some, what?

    They just announced that it is available and not too much more other than that. I know they typically expand them around the first of the year, but after a year like has had, I thought they would surely be on the list. Makes you think whether or not the list is all politics or whether there are some actual statistics they use to choose the sites.

  4. DJ Waldow says:

    Linda and Matt:

    Great stuff. Thanks for sharing. Especially like Matt’s commentary. Interesting to see the names on this list…a different twist. Not just the “big guys” but some of the smaller players who are doing interesting things. Personally – from an email marketing perspective – I like MooseJaw. Also – not on the list – ( Great customer service. Great concept. Pretty slick emails.

    dj at bronto

  5. Hi DJ,

    Thanks for stopping by. CustomInk’s a cool one too, let’s knock off Walmart and put that one in.

    Moosejaw’s on the list, as they should be. They may be the leader in mobile marketing.

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  8. Hand Bags says:

    Are they going to do another one list for this year?

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