Subscribe via RSS FeedAdd to Cart, the online retailing blog
This is a brief introduction to my new blog… Add to Cart. Previously, I had contributed in an ad hoc fashion to our company blog Get Elastic, but we have recently added multi-person blogging capabilities. What does this mean? Simply, more specialized content focused on online retail, conversion techniques, ecommerce best practices, etailing industry trends, search engine marketing, etc.
The beauty of having this new blogging platform is Elastic Path employees will now be able to communicate their vast knowledge to the world easily. Our PD department will likely be getting technical with their posts, sales will talk about general industry buzz (ear to the street), marketing/product management to discuss specific ecommerce issues, and of course we will also keep a line on general company happenings.
So, stay tuned by visiting often and subscribe to the feeds most relevant to you. We will be adding bloggers in the coming weeks.
Like This Article?
|
Get New Posts Delivered to You
|
Add to del.icio.us
Sphinn It!
Stumble It
Welcome to the blog-o-sphere Mr. Billingsley. Here’s a link to a story about some challenges with ecommerce sites this holiday that I’d be interested in hearing your comments on .
I think an app like One Page can help with some of these issues as latency and bandwidth issues can be reduced. Also you have more opportunity to let the user know what’s going on.
My take is people expect a lot from online stores…almost to the point where any hitch is inexcusable. There are lines at physical stores with door crashers that hinder store throughput, and it happens once every…5 years when new game consoles are released or the latest Star Wars DVD comes out.
I think Patti is one of the brightest online retail analysts out there an she always has insight into possible solutions. I agree with her comments. Queue people up. Get them into a virtual waiting room or make the door crasher more exclusive.
I’m not sure a single screen checkout like EP One Page is going to solve a heck of a lot of the trouble associated with door crashers, because the bandwidth is being consumed at the top of the conversion funnel, not the bottom. It would however, let people check out faster, maybe enabling shoppers to grab limited inventory items.
That is a huge frustration point I have noticed in the blogosphere surrounding these high profile product launches. People think they have secured the item, and between the time they add to cart and checkout, it has sold out.
Some retailers freeze merchandise when it is added to cart, but in this situation, I am not sure that is 100% possible.
All in all, good article, good points, and good possible solutions.