Comments on: Bridging the Ecommerce Technology and Marketing Divide http://www.getelastic.com/it-marketing-divide/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: david fishmanhttp://www.getelastic.com/it-marketing-divide/comment-page-1/#comment-20051 david fishman Sat, 16 Jan 2010 19:20:32 +0000 http://www.getelastic.com/?p=3874#comment-20051 Christian, Baymard Institute is right on target. This problem will persist as more hosted applications come on the market. I have found that even in larger organizations the Marketing departments are really pushing IT to think "outside the box." I also believe that with the proliferation of social media / commerce IT depts. will be more open to testing 3rd party applications! Christian, Baymard Institute is right on target. This problem will persist as more hosted applications come on the market. I have found that even in larger organizations the Marketing departments are really pushing IT to think “outside the box.” I also believe that with the proliferation of social media / commerce IT depts. will be more open to testing 3rd party applications!

]]> By: jasminehttp://www.getelastic.com/it-marketing-divide/comment-page-1/#comment-20049 jasmine Fri, 15 Jan 2010 10:57:15 +0000 http://www.getelastic.com/?p=3874#comment-20049 Thanks For the informative blog post.I am waiting for this program. Thanks For the informative blog post.I am waiting for this program.

]]> By: Christian, Baymard Institutehttp://www.getelastic.com/it-marketing-divide/comment-page-1/#comment-20047 Christian, Baymard Institute Thu, 14 Jan 2010 17:38:28 +0000 http://www.getelastic.com/?p=3874#comment-20047 In larger companies this is a true minefield, but when I talk to smaller e-commerce owners that have 1-2 programmer on their staff, this isn't a problem. I think it works in these small e-commerce companies because marketing and IT usually sits in the same physical room, and there aren't this "us against them" feeling between the departments, as they know each other personally. In larger organizations the other department too easily becomes "faceless". This problem is all about management In larger companies this is a true minefield, but when I talk to smaller e-commerce owners that have 1-2 programmer on their staff, this isn’t a problem. I think it works in these small e-commerce companies because marketing and IT usually sits in the same physical room, and there aren’t this “us against them” feeling between the departments, as they know each other personally. In larger organizations the other department too easily becomes “faceless”.
This problem is all about management

]]> By: Frank in Torontohttp://www.getelastic.com/it-marketing-divide/comment-page-1/#comment-20045 Frank in Toronto Thu, 14 Jan 2010 13:14:36 +0000 http://www.getelastic.com/?p=3874#comment-20045 Interesting article Linda! Glad I found your blog. Being a fairly new e-tailer in Canada, I am seeing lots of useful information. Now, to just find the time to read it all ;) Cheers! Frank Interesting article Linda! Glad I found your blog.

Being a fairly new e-tailer in Canada, I am seeing lots of useful information. Now, to just find the time to read it all ;)

Cheers!

Frank

]]> By: John in Yorkhttp://www.getelastic.com/it-marketing-divide/comment-page-1/#comment-20043 John in York Wed, 13 Jan 2010 18:53:56 +0000 http://www.getelastic.com/?p=3874#comment-20043 Reminds me of "men are from mars and women from venus". Except there are more than 2 groups in a business. There are the techies babbling away in hexadecimal and longing for the good ole days before users were invented. Then the fluffy marketeers dreaming about brand values and powerful straplines. The next re-design really really is going to work this time. Add in the accountants getting pedantic and trying to be exactly wrong. Finally got a spreadsheet of sales figures from 2006. Then the boss with shouting and swearing and banging the table. Blood pressure 300/200. Whoops here he co Reminds me of “men are from mars and women from venus”.

Except there are more than 2 groups in a business.

There are the techies babbling away in hexadecimal and longing for the good ole days before users were invented.

Then the fluffy marketeers dreaming about brand values and powerful straplines. The next re-design really really is going to work this time.

Add in the accountants getting pedantic and trying to be exactly wrong. Finally got a spreadsheet of sales figures from 2006.

Then the boss with shouting and swearing and banging the table. Blood pressure 300/200. Whoops here he co

]]>