Our own VP of Innovation, Jason Billingsley was recently mentioned in the Financial Post in a story about Web techniques that build market buzz.
You’re a small business trying to expand your market reach, but there’s a problem. Your marketing executive (who is also your office manager) is having no success getting people to listen to your message. The reason is your product is making money, but it isn’t very interesting. Maybe you sell office cleaning services or plumbing fixtures. Who cares?
Jason Billingsley feels your pain. “The retail space? I’ve been quoted as saying that it’s boring, and I’ve regretted it, but it is,” the co-founder and vice-president of innovation at Elastic Path Software says. The company sells e-commerce software to other businesses who want to sell their products to consumers online. The software does the job well, but unlike, say, the iPod, or the kind of clothes you wear, backend e-commerce software isn’t a product category people get passionate about and feel a personal affinity with. Continue reading…
The article also references a series of viral videos we did back in 2007 called the Crazy Messed Up World of Ecommerce which we admit were not quite as popular with the Youtube crowd as say, the Evolution of Dance but did attract some valuable links from ecommerce and Internet marketing blogs like GrokDotCom, SEOmoz, Exciting Commerce, Baynote and Entrepreneur’s Journey and brought us new subscribers.