Who’s behind this site?

This ecommerce blog is lovingly brought to you by Linda Bustos and Jason Billingsley of Elastic Path Software: The ecommerce software that helps retailers sell more and work less.

Need advice? Contact Us or Visit Elastic Path »

Get New Posts Delivered to You
The Art & Science of Choosing Ecommerce Technology
  • Free Webinar with Bernardine Wu,
    CEO, FitForCommerce
  • August 14th 2008 - 9am PT
  • Sign Up to Attend! (limited space)

SEO Techniques With Good Karma

Posted February 19, 2008 by Linda Bustos /

Karmaloop LogoKarmaloop, an urban clothing retailer and one of Internet Retailer’s Hot 100, deserves a big high-five for its SEO strategy. The site ranks extremely well organically for its brand-name terms in Google, Yahoo and MSN search by creating Wikipedia-style content pages for every brand it carries including Stussy, Freshjive and Paul Frank.

I found it remarkable that even with a very short write-up, Karmaloop’s Triple Five Soul entry ranks top 3 in Google for all Triple Five’s keyword variations: Triple 5 Soul, 555 Soul and T5S.

T5S Entry

Karmaloop also merchandises next to the writeup showing off the brand’s Top Sellers.

Paul Frank

Because the brand directory is hidden at the bottom of the page, I suspect this is done for SEO purposes rather than navigation. But it’s another way for customers to scan the product line as well - if they notice it way down there. It’s full of “trigger keywords” that are otherwise hidden in dropdown menus.

Browse by Brand

It appears only half the job is done, some brands only show products with no content writeup. I think every brand should have some sort of writeup as it’s also interesting to hear the “story” behind brands. I remember having several Stussy and Freshjive shirts back in high school but at that time I had no Internet and had no idea the history of the designers and concept.

Like This Article?

Get New Posts Delivered to You

Comments

  1. Tom
    February 20th, 2008

    The links at the bottom to me appear to just be keyword stuffing.

    No one shops by looking at 500 links at the same time……

  2. Linda Bustos
    February 20th, 2008

    Hi Tom, of course this is true ;-)

    But do the ends justify the means (top ranking for branded keywords)?

    I might be the only person that found this list helpful - I liked to see at a glance the breadth of brand offerings…but people are learning to surf “tag clouds” so maybe that’s training us to tolerate this kind of thing?

  3. BetterRetail
    February 20th, 2008

    I really like the concept of Wikipedia-style content pages. I had no idea, thanks for the writeup.

  4. Totonet
    July 4th, 2008

    Great post,thanks for sharing.hade no idea of this technique.

Leave a comment