SEO Techniques With Good Karma

Karmaloop LogoKarmaloop, an urban clothing retailer and one of Internet Retailer’s Hot 100, deserves a big high-five for its SEO strategy. The site ranks extremely well organically for its brand-name terms in Google, Yahoo and MSN search by creating Wikipedia-style content pages for every brand it carries including Stussy, Freshjive and Paul Frank.

I found it remarkable that even with a very short write-up, Karmaloop’s Triple Five Soul entry ranks top 3 in Google for all Triple Five’s keyword variations: Triple 5 Soul, 555 Soul and T5S.

T5S Entry

Karmaloop also merchandises next to the writeup showing off the brand’s Top Sellers.

Paul Frank

Because the brand directory is hidden at the bottom of the page, I suspect this is done for SEO purposes rather than navigation. But it’s another way for customers to scan the product line as well – if they notice it way down there. It’s full of “trigger keywords” that are otherwise hidden in dropdown menus.

Browse by Brand

It appears only half the job is done, some brands only show products with no content writeup. I think every brand should have some sort of writeup as it’s also interesting to hear the “story” behind brands. I remember having several Stussy and Freshjive shirts back in high school but at that time I had no Internet and had no idea the history of the designers and concept.

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6 Responses to “SEO Techniques With Good Karma”

  1. Tom says:

    The links at the bottom to me appear to just be keyword stuffing.

    No one shops by looking at 500 links at the same time……

  2. Hi Tom, of course this is true ;-)

    But do the ends justify the means (top ranking for branded keywords)?

    I might be the only person that found this list helpful – I liked to see at a glance the breadth of brand offerings…but people are learning to surf “tag clouds” so maybe that’s training us to tolerate this kind of thing?

  3. I really like the concept of Wikipedia-style content pages. I had no idea, thanks for the writeup.

  4. Totonet says:

    Great post,thanks for sharing.hade no idea of this technique.

  5. The other thing these brand pages show us is that ‘covering the basics’ and being consistent works. Notice on any of their brand pages the flow of keywords from the title tag, to the h1 tag, to the paragraphs, to the href/call-to-action. It doesn’t get much more white-hat than that! ;)

  6. Christa says:

    Excuse me. What some people mistake for the high cost of living is really the cost of high living.
    I am from Belarus and also now teach English, give true I wrote the following sentence: “It is for this reason that credit card debt relief services or programs are set up.”

    With respect :-), Christa.

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