Comments on: Key Trends in B2B: Webinar Recap http://www.getelastic.com/key-trends-in-b2b/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeff Stannardhttp://www.getelastic.com/key-trends-in-b2b/comment-page-1/#comment-19765 Jeff Stannard Wed, 18 Nov 2009 14:43:56 +0000 http://www.getelastic.com/?p=5642#comment-19765 My typical buyer is a 20's female admin assistant using the boss' card. Therefore, attributes that makes B2C sites feel trustworthy to this demographic can also translate successfully in B2B reach. B2B vs B2C is not an either/or concept. Both elements can co-exist to varying degree to provide a site with the right customer. I agree with this key take-away from the article above. My typical buyer is a 20′s female admin assistant using the boss’ card. Therefore, attributes that makes B2C sites feel trustworthy to this demographic can also translate successfully in B2B reach.

B2B vs B2C is not an either/or concept. Both elements can co-exist to varying degree to provide a site with the right customer. I agree with this key take-away from the article above.

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