Subscribe via RSS FeedHack Week Part 1 - Optimize Internal Site Search With Free Tool
Last week Justin Palmer posted 11 Ways to Optimize Your Site Search while Ann Smarty posted a roundup of free keyword research tools over at YouMoz.
One of the tools Ann mentioned was MSN AdCenter’s Keyword Mutation Tool. Despite its grotesque moniker, it’s a great for optimizing internal site search. You don’t have to be an MSN advertiser to use it, either.
Basically, what this tool does is generate common keyword misspellings for you. So instead of trying to forecast them yourself, or waiting until someone types these errors in your search box and gets a “results not found,” you can adjust your internal search to include these possibilities.
It takes some playing around with though, for example I got no results for “appliance” but a few for “appliances”:
You’ll also want to manually test these misspellings to make sure they work (for your most popular or important items / keywords). If your ecommerce software search function uses fuzzy logic, your search should be able to recognize variations of keywords. But it’s always worth a spot-check for your critical terms.
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Great tool! I have been looking for a good “misspeller” tool like this one. Any others that you have found?
There are a couple others that will generate possibilities for you:
http://www.selfseo.com/keyword_typo_generator.php
http://tools.seobook.com/spelling/keywords-typos.cgi
But I *think* the MSN one is based on actual searches rather than a long list. Seriously, who’s going to spell app4iance? :D