International SEO: Keyword Research With Google Trends

If you run multiple stores for different English-speaking countries (geo-targeted with subdomains, subfolders or top-level domains like .co.uk, .co.au, .ca etc), it’s important to pay attention to the keywords in your category names and product ...

Holiday SEO: Using Amazon Bestsellers for Keyword Research

Wanna do some extremely cheap (free) and fast market research? As lovely as Google Trends, Google Insights and Google’s Keyword Tool are – they are not as valuable as Amazon for commercial keyword research. They can’t tell you which ...

Beyond On Site SEO: Applications of Keyword Research

When you think of keyword research, you likely associate it with search engine optimization and the importance of including keywords in various tags and body copy to appear higher in search results. But keyword research is essential to your entire online ...

Using Google Alerts for Keyword Research

Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but ...

PPC Tip: When to Use Negative Exact and Negative Phrase Match

If you use the broad match type in PPC advertising, negative matched keywords are essential to keeping your campaigns under control. But are you using negative matches to their full potential? If you’re new to PPC, the broad match type refers to ...
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