Killing Cart Abandonment with Conversion Optimization [Infographic]

This week’s ‘fographic is courtesy of Conversion Voodoo, on a topic many ecommerce pros are obsessed about — cart abandonment.


  • The average shopping cart abandonment rate is 55-75% Tweet this
  • 57% of cart abandoners are not ready to purchase but want to estimate shipping cost Tweet this
  • 56% of cart abandoners are not ready to purchase but want to save the cart for later Tweet this
  • Only 65% of brands display security information within the checkout process Tweet this
  • The average checkout process is 5.6 pages long Tweet this
  • 40% of online shoppers don’t create an account because they expect to receive spam – even if they don’t opt in for email Tweet this
  • 24% of cart abandonment due to delivery times occurs because clear delivery estimate is not provided Tweet this
  • Only 5% of shoppers select next-day shipping Tweet this
  • 93% of consumers would make more online purchases if shipping was free Tweet this
  • 55% of shopping cart abandonment occurs due to shipping costs Tweet this
  • 42% of shoppers want online stores to improve the ease of returns Tweet this
  • 33% of online shoppers want ecommerce sites to have clearer return policies Tweet this
  • 89% of shoppers indicate they “always” or “sometimes” check return policies before buying Tweet this

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3 Responses to “Killing Cart Abandonment with Conversion Optimization [Infographic]”

  1. So one of the single best things you can do is set your cart up to send abandoned order emails?

  2. Good infographic! Very high level, especially when looking at trust logos. In 2011 I conducted research on the trust logos themselves and found that even here there are some pitfalls you need to avoid. More than 70% of those interviewed said that they would not buy from a vendor if they did not recognize the trust logo shown. Link:

  3. Annie says:

    Great infographic, I think it would be extremely helpful if online retail dealers all had a look at this before opening their online shops!!

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