In January, Jason Billingsley and I presented a webinar on holiday and special event marketing for online retailers.
There truly is much opportunity to get creative with special event promotions. Today happens to be February 29, the only day that comes around only once in 4 years. It ain’t no Valentine’s Day, but many creative e-tailers are taking advantage of leap year with $29 deals, 29% off sales and other offers – some using jumping or frogs in imagery. (My favorite is the Container Store’s “Leap year happens every 4 years. Filing your taxes doesn’t. Get organized today!”)
A&E / History Channel
Aeropostale
Bluefly
Bodyboarders Surf Co
Chronos
Disney
Horchow
PETCO
Ralph Lauren
Sharper Image
Shoes.com
Spiegel
The Container Store
The Memory Zone
Walgreens
Email subject lines (via RetailEmail’s AM Inbox):
Why not leap into savings? Take an extra $29 off today! – Chadwicks
Hurry! Our Leap Year Sale ends Saturday at midnight – Circuit City
Ends Sunday: Leap Year Sale Event + Free delivery. – eBags
Feb. 29 Only: Save 29% on Your W Photo Purchase – Walgreens
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Excellent post. We ran a one-day only promotion on 29 February 2008 and had four times the normal sales for a Friday.
I think customers were clued in to the fact that 29 February only happens once every four years so they made sure they weren’t going to miss out on the offer.