Comments on: Leap Year Marketing – Inspiration From Online Retailers http://www.getelastic.com/leap-year-marketing/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Richardhttp://www.getelastic.com/leap-year-marketing/comment-page-1/#comment-13059 Richard Sat, 01 Mar 2008 19:35:23 +0000 http://www.getelastic.com/leap-year-marketing/#comment-13059 Excellent post. We ran a one-day only promotion on 29 February 2008 and had four times the normal sales for a Friday. I think customers were clued in to the fact that 29 February only happens once every four years so they made sure they weren't going to miss out on the offer. Excellent post. We ran a one-day only promotion on 29 February 2008 and had four times the normal sales for a Friday.

I think customers were clued in to the fact that 29 February only happens once every four years so they made sure they weren’t going to miss out on the offer.

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