Long Tail of Etail with Chris Anderson - Get Elastic #21
At Etail West trade show and conference, Chris Anderson, author of The Long Tail and editor-in-chief of Wired magazine, chats about how retailers can capitalize on marketing less popular products and increase sales by optimizing for niche searches plus discuss his career path from physicist to economist (and even banter about free beer) with DaveO and Jason Billingsley.
[photo of Chris Anderson by DaveO at Etail West]
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