The Long Tail of Etail (Re-Post) - Get Elastic #21

NOTE: CK, one of Elastic Path’s QA Engineers, pointed out a borked link on this podcast so here is a fresh version of Get Elastic podcast Episode #21 featuring Chris Anderson at eTail West. Sorry for any inconvenience and enjoy!

At Etail West trade show and conference, Chris Anderson, author of The Long Tail and editor-in-chief of Wired magazine, chats about how retailers can capitalize on marketing less popular products and increase sales by optimizing for niche searches plus discuss his career path from physicist to economist (and even banter about free beer) with DaveO and Jason Billingsley.

MP3 File

[photo of Chris Anderson at
eTail West by DaveO]