Comments on: Manufacturers: Be Sure Your Product Information is Consumer Ready Webinar Recap http://www.getelastic.com/manufacturer-product-information/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ecomemrce Consultinghttp://www.getelastic.com/manufacturer-product-information/comment-page-1/#comment-43384 Ecomemrce Consulting Wed, 19 Jan 2011 22:20:16 +0000 http://www.getelastic.com/?p=4281#comment-43384 Really enjoy reading your insight here. Yes you are so entirely right with #3. It will make you or break if you are not prepared and ready with making your product consumer ready. SO IMPORTANT! Kudos to you all;) Really enjoy reading your insight here. Yes you are so entirely right with #3. It will make you or break if you are not prepared and ready with making your product consumer ready. SO IMPORTANT! Kudos to you all;)

]]> By: John Hyde : Site Doublershttp://www.getelastic.com/manufacturer-product-information/comment-page-1/#comment-19275 John Hyde : Site Doublers Wed, 02 Sep 2009 03:50:42 +0000 http://www.getelastic.com/?p=4281#comment-19275 My favourite product blurb is a local climbing equipment company: "When you are on the hill at 5.30am to do control work you want a good pack. ... We designed the Patrol Pack for our ski field clients and by popular demand bring it - warts and all - to the retail market." I just want one now ! But they spoil it (a bit) with jargon and features-with-no-clear-benefits. Like "C-600 fabric" - is this synthetic ? Natural ? Waterproof ? My favourite product blurb is a local climbing equipment company:

“When you are on the hill at 5.30am to do control work you want a good pack. … We designed the Patrol Pack for our ski field clients and by popular demand bring it – warts and all – to the retail market.”

I just want one now !

But they spoil it (a bit) with jargon and features-with-no-clear-benefits. Like “C-600 fabric” – is this synthetic ? Natural ? Waterproof ?

]]> By: Discount Electronicshttp://www.getelastic.com/manufacturer-product-information/comment-page-1/#comment-19273 Discount Electronics Fri, 28 Aug 2009 01:49:27 +0000 http://www.getelastic.com/?p=4281#comment-19273 Product Descriptions are key to finishing the sale. Unfortunately, since manufacturers do not provide a lot of information for their products (in most cases), it is hard for retailers to get the information on their site so the consumer can make an educated decision. Content is King! Product Descriptions are key to finishing the sale. Unfortunately, since manufacturers do not provide a lot of information for their products (in most cases), it is hard for retailers to get the information on their site so the consumer can make an educated decision. Content is King!

]]> By: David Sealey - Ecommerce Consultanthttp://www.getelastic.com/manufacturer-product-information/comment-page-1/#comment-19271 David Sealey - Ecommerce Consultant Wed, 26 Aug 2009 12:10:58 +0000 http://www.getelastic.com/?p=4281#comment-19271 Employing a professional copywriter to edit your product descriptions is a huge help. Also including a professional review can really help push the product. David Sealey Employing a professional copywriter to edit your product descriptions is a huge help. Also including a professional review can really help push the product.

David Sealey

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