Comments on: Do Hacker Safe / McAfee Secure Badges Increase Sales? http://www.getelastic.com/mcafee-secure-conversion/ #1 Subscribed Ecommerce Blog Thu, 11 Mar 2010 17:09:55 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: John Turner http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16071 John Turner Tue, 12 Jan 2010 16:57:30 +0000 http://www.getelastic.com/?p=2183#comment-16071 Hey Linda, First off, this blog is a wonderful resource for anyone looking to improve their ecommerce knowledge! The sense I get (again, not scientific, just a gut feeling) is that for the small sites that might benefit from testing multiple trust badges vs just one, that they hear general advice of "badges help your customers!" and then place badges on their site, end of story. The other side is these small sites might be as simple as "i sell a widget, normally through old school business meetings, but if someone wants to order online i have a very basic store they can use" and the owners will never look into testing (or even know that they could run testing) We're looking to do some testing on our site, but I dont think we have enough traffic to run the multivariate test needed to figure out correct combinations for optimal sales (the multiple possibilities of running any mix of 6 badges would run into the thousands), and by the point we would have enough traffic to test, our on page real estate might be too valuable to test with a "ebay certified" badge For now we're going to focus on page load time, so knocking off a few badges that only show up in the footer isnt a bad approach Again, this blog is awesome, thanks so much for putting this resource out there! Hey Linda,

First off, this blog is a wonderful resource for anyone looking to improve their ecommerce knowledge!

The sense I get (again, not scientific, just a gut feeling) is that for the small sites that might benefit from testing multiple trust badges vs just one, that they hear general advice of “badges help your customers!” and then place badges on their site, end of story.

The other side is these small sites might be as simple as “i sell a widget, normally through old school business meetings, but if someone wants to order online i have a very basic store they can use” and the owners will never look into testing (or even know that they could run testing)

We’re looking to do some testing on our site, but I dont think we have enough traffic to run the multivariate test needed to figure out correct combinations for optimal sales (the multiple possibilities of running any mix of 6 badges would run into the thousands), and by the point we would have enough traffic to test, our on page real estate might be too valuable to test with a “ebay certified” badge

For now we’re going to focus on page load time, so knocking off a few badges that only show up in the footer isnt a bad approach

Again, this blog is awesome, thanks so much for putting this resource out there!

]]> By: Linda Bustos http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16069 Linda Bustos Mon, 11 Jan 2010 17:40:33 +0000 http://www.getelastic.com/?p=2183#comment-16069 Hi John, I see a lot of badges smeared on the smaller sites. I guess it depends on your reputation - if you're Sears or Walmart you can get away with just a secure icon, perhaps. Smaller sites like Yahoo Stores need to overcome their lack of brand recognition with trust seals. I'm wondering if it has any effect which kind of trust seal - some look really random or even fake. There are many variables in play. I like you would love to see it tested. I doubt any of the bigger brands are willing to appear cluttered/cheap with too many trust icons, though. Even for a test. Hi John, I see a lot of badges smeared on the smaller sites. I guess it depends on your reputation – if you’re Sears or Walmart you can get away with just a secure icon, perhaps. Smaller sites like Yahoo Stores need to overcome their lack of brand recognition with trust seals. I’m wondering if it has any effect which kind of trust seal – some look really random or even fake. There are many variables in play. I like you would love to see it tested. I doubt any of the bigger brands are willing to appear cluttered/cheap with too many trust icons, though. Even for a test.

]]> By: John Turner http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16067 John Turner Sun, 10 Jan 2010 22:23:04 +0000 http://www.getelastic.com/?p=2183#comment-16067 I was wondering if anyone had done testing/read any articles/had any insights as to whether or not multiple "trust symbols" work better at converting people than just one? Haven't done any testing on this personally, but wanted to know if anyone else had (can't seem to find any articles on this either) I was wondering if anyone had done testing/read any articles/had any insights as to whether or not multiple “trust symbols” work better at converting people than just one?

Haven’t done any testing on this personally, but wanted to know if anyone else had (can’t seem to find any articles on this either)

]]> By: Faucets http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16065 Faucets Sat, 28 Nov 2009 16:23:03 +0000 http://www.getelastic.com/?p=2183#comment-16065 You know I think the value is not there. You could make up a badge with a lock and some reassuring words, and you would get the same effect. You know I think the value is not there. You could make up a badge with a lock and some reassuring words, and you would get the same effect.

]]> By: The Best of Get Elastic: 2008 | Get Elastic http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16063 The Best of Get Elastic: 2008 | Get Elastic Sun, 20 Sep 2009 14:56:54 +0000 http://www.getelastic.com/?p=2183#comment-16063 [...] Product Reviews for Different Buyer Personalities Do Hacker Safe / McAfee Secure Badges Increase Sales? Uncovering the Hidden Profit Treasures of Your [...] [...] Product Reviews for Different Buyer Personalities Do Hacker Safe / McAfee Secure Badges Increase Sales? Uncovering the Hidden Profit Treasures of Your [...]

]]> By: Buy PSP Go http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16061 Buy PSP Go Sun, 05 Jul 2009 10:16:26 +0000 http://www.getelastic.com/?p=2183#comment-16061 With the recent mess up by McAffee I don't know whether confidence in websites protected by them would increase.. With the recent mess up by McAffee I don’t know whether confidence in websites protected by them would increase..

]]> By: electronics_junkie http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16059 electronics_junkie Tue, 04 Nov 2008 01:21:16 +0000 http://www.getelastic.com/?p=2183#comment-16059 Look at the variation in results in this test. It worked for one, didn't work for the other. Are your shoppers worried about hackers? Do they know what hackers are? I am sure that a site selling hip hop clothes to young teens would see no increase in sales from placing this logo on the top of their page, but maybe, a site selling high tech gadgets to nerds WOULD benefit. Look at the variation in results in this test. It worked for one, didn’t work for the other. Are your shoppers worried about hackers? Do they know what hackers are? I am sure that a site selling hip hop clothes to young teens would see no increase in sales from placing this logo on the top of their page, but maybe, a site selling high tech gadgets to nerds WOULD benefit.

]]> By: Ray http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16057 Ray Sat, 01 Nov 2008 08:16:04 +0000 http://www.getelastic.com/?p=2183#comment-16057 It's odd this study produced only 4-6% increase in sales. We had a rep claim sales would increase by at least 30% if placed at the top of our site as described in this study. It seems the jury is still out on McAfee Secure. We decided not to purchase it at this time. Your post saved us a few thousand dollars! Thanks, we'll recommend this blog to everyone. It’s odd this study produced only 4-6% increase in sales. We had a rep claim sales would increase by at least 30% if placed at the top of our site as described in this study. It seems the jury is still out on McAfee Secure.

We decided not to purchase it at this time. Your post saved us a few thousand dollars! Thanks, we’ll recommend this blog to everyone.

]]> By: Hamish Gilbertson http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16055 Hamish Gilbertson Thu, 09 Oct 2008 02:48:05 +0000 http://www.getelastic.com/?p=2183#comment-16055 Jason Don't 'spose you could quantify the "marginal improvement"? Jason

Don’t ’spose you could quantify the “marginal improvement”?

]]> By: Jason Zinn http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16053 Jason Zinn Wed, 08 Oct 2008 18:25:18 +0000 http://www.getelastic.com/?p=2183#comment-16053 We tried the A/B test on our site with the old Hackersafe logo and it did show a marginal improvement. But, now that they changed their logo I don't know if the results would be the same. I suppose I should ask them to re-run the test so I'm getting what they promised. By the way they ran the test for us for free and it was part of a 30 day money back guarantee. If we didn't see an improvement in our conversion rate during the A/B test we could cancel our agreement with them. The test worked so I kept it going. We tried the A/B test on our site with the old Hackersafe logo and it did show a marginal improvement. But, now that they changed their logo I don’t know if the results would be the same. I suppose I should ask them to re-run the test so I’m getting what they promised. By the way they ran the test for us for free and it was part of a 30 day money back guarantee. If we didn’t see an improvement in our conversion rate during the A/B test we could cancel our agreement with them. The test worked so I kept it going.

]]>