Comments on: Do Hacker Safe / McAfee Secure Badges Increase Sales? http://www.getelastic.com/mcafee-secure-conversion/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Do McAfee or HackerSafe Security Badges Increase E-commerce Conversion Rate?http://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-64186 Do McAfee or HackerSafe Security Badges Increase E-commerce Conversion Rate? Tue, 25 Oct 2011 21:23:06 +0000 http://www.getelastic.com/?p=2183#comment-64186 [...] tweeted about this recently and joined others who have seen similar results. There are, of course, positive test results from adding security badges and, in some cases, no difference at all. So, have you tested your [...] [...] tweeted about this recently and joined others who have seen similar results. There are, of course, positive test results from adding security badges and, in some cases, no difference at all. So, have you tested your [...]

]]> By: Plumbing Supplyhttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-64185 Plumbing Supply Thu, 01 Sep 2011 23:19:15 +0000 http://www.getelastic.com/?p=2183#comment-64185 The higher conversion rate even at 5% is probably worth the install to begin with. The higher conversion rate even at 5% is probably worth the install to begin with.

]]> By: What is a trust seal actually worth? | Consultoria Informáticahttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-35800 What is a trust seal actually worth? | Consultoria Informática Tue, 02 Nov 2010 09:42:34 +0000 http://www.getelastic.com/?p=2183#comment-35800 [...] say a site can benefit by a 5% increase in raw conversion by installing a trust seal, far below the 75% that some claim, but still high as [...] [...] say a site can benefit by a 5% increase in raw conversion by installing a trust seal, far below the 75% that some claim, but still high as [...]

]]> By: What is a trust seal actually worth? | Retail Marketing Strategyhttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-35223 What is a trust seal actually worth? | Retail Marketing Strategy Fri, 29 Oct 2010 02:00:40 +0000 http://www.getelastic.com/?p=2183#comment-35223 [...] say a site can benefit by a 5% increase in raw conversion by installing a trust seal, far below the 75% that some claim, but still high as [...] [...] say a site can benefit by a 5% increase in raw conversion by installing a trust seal, far below the 75% that some claim, but still high as [...]

]]> By: What is a trust seal actually worth? « The Ecommerce Bloghttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-35178 What is a trust seal actually worth? « The Ecommerce Blog Thu, 28 Oct 2010 19:21:15 +0000 http://www.getelastic.com/?p=2183#comment-35178 [...] say a site can benefit by a 5% increase in raw conversion by installing a trust seal, far below the 75% that some claim, but still high as [...] [...] say a site can benefit by a 5% increase in raw conversion by installing a trust seal, far below the 75% that some claim, but still high as [...]

]]> By: Do trust badges on websites work? Oh yes! 32% increase in conversions « I love split testing – Visual Website Optimizer Bloghttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-26215 Do trust badges on websites work? Oh yes! 32% increase in conversions « I love split testing – Visual Website Optimizer Blog Thu, 05 Aug 2010 12:25:47 +0000 http://www.getelastic.com/?p=2183#comment-26215 [...] of websites/badges combinations may have different results. Elsewhere on Internet, some report an increase in sales, some report a decrease in sales. So, the best strategy is to test it first and then only implement [...] [...] of websites/badges combinations may have different results. Elsewhere on Internet, some report an increase in sales, some report a decrease in sales. So, the best strategy is to test it first and then only implement [...]

]]> By: John Turnerhttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16071 John Turner Tue, 12 Jan 2010 16:57:30 +0000 http://www.getelastic.com/?p=2183#comment-16071 Hey Linda, First off, this blog is a wonderful resource for anyone looking to improve their ecommerce knowledge! The sense I get (again, not scientific, just a gut feeling) is that for the small sites that might benefit from testing multiple trust badges vs just one, that they hear general advice of "badges help your customers!" and then place badges on their site, end of story. The other side is these small sites might be as simple as "i sell a widget, normally through old school business meetings, but if someone wants to order online i have a very basic store they can use" and the owners will never look into testing (or even know that they could run testing) We're looking to do some testing on our site, but I dont think we have enough traffic to run the multivariate test needed to figure out correct combinations for optimal sales (the multiple possibilities of running any mix of 6 badges would run into the thousands), and by the point we would have enough traffic to test, our on page real estate might be too valuable to test with a "ebay certified" badge For now we're going to focus on page load time, so knocking off a few badges that only show up in the footer isnt a bad approach Again, this blog is awesome, thanks so much for putting this resource out there! Hey Linda,

First off, this blog is a wonderful resource for anyone looking to improve their ecommerce knowledge!

The sense I get (again, not scientific, just a gut feeling) is that for the small sites that might benefit from testing multiple trust badges vs just one, that they hear general advice of “badges help your customers!” and then place badges on their site, end of story.

The other side is these small sites might be as simple as “i sell a widget, normally through old school business meetings, but if someone wants to order online i have a very basic store they can use” and the owners will never look into testing (or even know that they could run testing)

We’re looking to do some testing on our site, but I dont think we have enough traffic to run the multivariate test needed to figure out correct combinations for optimal sales (the multiple possibilities of running any mix of 6 badges would run into the thousands), and by the point we would have enough traffic to test, our on page real estate might be too valuable to test with a “ebay certified” badge

For now we’re going to focus on page load time, so knocking off a few badges that only show up in the footer isnt a bad approach

Again, this blog is awesome, thanks so much for putting this resource out there!

]]> By: Linda Bustoshttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16069 Linda Bustos Mon, 11 Jan 2010 17:40:33 +0000 http://www.getelastic.com/?p=2183#comment-16069 Hi John, I see a lot of badges smeared on the smaller sites. I guess it depends on your reputation - if you're Sears or Walmart you can get away with just a secure icon, perhaps. Smaller sites like Yahoo Stores need to overcome their lack of brand recognition with trust seals. I'm wondering if it has any effect which kind of trust seal - some look really random or even fake. There are many variables in play. I like you would love to see it tested. I doubt any of the bigger brands are willing to appear cluttered/cheap with too many trust icons, though. Even for a test. Hi John, I see a lot of badges smeared on the smaller sites. I guess it depends on your reputation – if you’re Sears or Walmart you can get away with just a secure icon, perhaps. Smaller sites like Yahoo Stores need to overcome their lack of brand recognition with trust seals. I’m wondering if it has any effect which kind of trust seal – some look really random or even fake. There are many variables in play. I like you would love to see it tested. I doubt any of the bigger brands are willing to appear cluttered/cheap with too many trust icons, though. Even for a test.

]]> By: John Turnerhttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16067 John Turner Sun, 10 Jan 2010 22:23:04 +0000 http://www.getelastic.com/?p=2183#comment-16067 I was wondering if anyone had done testing/read any articles/had any insights as to whether or not multiple "trust symbols" work better at converting people than just one? Haven't done any testing on this personally, but wanted to know if anyone else had (can't seem to find any articles on this either) I was wondering if anyone had done testing/read any articles/had any insights as to whether or not multiple “trust symbols” work better at converting people than just one?

Haven’t done any testing on this personally, but wanted to know if anyone else had (can’t seem to find any articles on this either)

]]> By: Faucetshttp://www.getelastic.com/mcafee-secure-conversion/comment-page-1/#comment-16065 Faucets Sat, 28 Nov 2009 16:23:03 +0000 http://www.getelastic.com/?p=2183#comment-16065 You know I think the value is not there. You could make up a badge with a lock and some reassuring words, and you would get the same effect. You know I think the value is not there. You could make up a badge with a lock and some reassuring words, and you would get the same effect.

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