Social Media Marketing Guide – Step 4: P-measuring
This post is part four our Social Media Guide, a companion post to our presentation “Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit” at the Shop.org Annual Summit in Las Vegas.
The referee indicates whether your play was a success or not. Sometimes it is a touchdown, sometimes just a field goal. Other times you will have dropped the ball.
1. Reach
- Traditional metrics (views, time spent, bounce rate)
2. Influence
- Trackbacks (people linking to post via blog)
- Blogosphere or news mentions (use Google Alerts)
- Technorati authority
3. Affinity
- Number of subscribers (Feedburner)
- Number of comments
4. Increases
- Search engine position improvements
- Referrals leading to sales
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Under #3, you might also include the number of “friends” or some other networking metric. Having a deep network of friends on sites like Myspace or facebook can be a powerful tool.
Hey Jason! I’ve enjoyed this series tremendously. You offer some great ideas and tips. We’ve recently made a big push with our social media marketing efforts for our site and the results have been interesting. I’m always on the look out for more ideas to include.
I like that metric Justin. We talked a bit about Facebook application use in our Shop.org clinic and installs vs users. There is a huge difference in those numbers sometimes.