Comments on: Webinar Recap: Effective Merchandising: What Sells?

By: jordan shoes

jordan shoes — Tue, 05 May 2009 03:21:49 +0000

Good topic, it’s useful for me.

By: Crowdstorm

Crowdstorm — Mon, 17 Mar 2008 15:23:33 +0000

This article makes some interesting points about effective merchandising. A company I work with is trying to decide how best to use up/cross selling on it’s new site….you’re right that there’s a fine line between doing it well and badly. I really like the idea of using the keyword in the search results to decide on your cross sells.

By: Laurent Blondeau (Evidencesx)

Laurent Blondeau (Evidencesx) — Mon, 17 Mar 2008 13:54:45 +0000

I think a good approach of web merch/marketing, is to guess tomorrow’s needs of customers. Before any clicks, and passed the way there’s cookie which give us basics on customer’s profile, merchants have to be clever in their way :

1) FIRST, not take customers for nut, it makes no longer that an angry customer is gonna make some bad noise around after a bad behavior !
2) you explained the rules so well, but miss maybe sometimes about “feeling” in trade behavior. A good merchant is like a writing-pad : to remind you not forget anything, in the surround of your targeted purchase. But to make you feel free about purchase something you didn’t care about before, because you ever thought about it !
3) TRUST : sincerely, make your shopping in easy way…not being targeted with so much pop-ups, complicated and troubling your purposes. And if you buy something, even higher costs than elsewhere, be sure that 1) you know why 2) you made the good choice ; we always have to be secured, twice more after a concrete purchase…

I practice this way, and it hits regularly.
Best regards,
L.

By: Ecommerce templates

Ecommerce templates — Mon, 17 Mar 2008 09:44:37 +0000

Regarding the long tail products: yest but they do offer a better conversion rate. It is that thing with buyer vs shopper: generic product searches don’t turn into sales while specific, long tail searches do.

By: Adam E-Commerce Web Design

Adam E-Commerce Web Design — Mon, 17 Mar 2008 08:57:20 +0000

Cross selling does involve walking a fine line between being helpful and obtrusive. I think Amazon as you’ve shown have mastered the technique and getting it right really does boost sales.

By: Jeff

Jeff — Fri, 14 Mar 2008 20:26:24 +0000

As a newbie eTailer, I found this article very informative! I also started thinking about the application of some of the concepts in other arenas. Food for though. Thanks!