Comments on: M&Ms and Zazzle Team Up for Valentine Viral http://www.getelastic.com/mm-viral-marketing/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Paris Nordhttp://www.getelastic.com/mm-viral-marketing/comment-page-1/#comment-12611 Paris Nord Fri, 08 Feb 2008 11:40:07 +0000 http://www.getelastic.com/mm-viral-marketing/#comment-12611 M&M's is not at is first attempt. They did already a big buzz with "mymms.com" M&M’s is not at is first attempt. They did already a big buzz with “mymms.com”

]]> By: Linda Bustoshttp://www.getelastic.com/mm-viral-marketing/comment-page-1/#comment-12609 Linda Bustos Fri, 01 Feb 2008 19:06:42 +0000 http://www.getelastic.com/mm-viral-marketing/#comment-12609 MyM&Ms was actually included on Internet Retailer's <a href="http://www.getelastic.com/internet-retailer-top-100-2008/" rel="nofollow">Hot 100 for 2008</a>. I forgot about that... MyM&Ms was actually included on Internet Retailer’s Hot 100 for 2008. I forgot about that…

]]> By: Linda Bustoshttp://www.getelastic.com/mm-viral-marketing/comment-page-1/#comment-12607 Linda Bustos Tue, 29 Jan 2008 17:00:37 +0000 http://www.getelastic.com/mm-viral-marketing/#comment-12607 Hi Duke, thanks for stopping by our blog. I think this type of campaign is popular because it can be personalized - you can see what you'd look like as a Simpson, a South Park-er, an M&M or a dancing elf. In this case, you can create a product out of it and everyone has a laugh. This is gonna have to get played-out eventually :D Hi Duke, thanks for stopping by our blog.

I think this type of campaign is popular because it can be personalized – you can see what you’d look like as a Simpson, a South Park-er, an M&M or a dancing elf. In this case, you can create a product out of it and everyone has a laugh.

This is gonna have to get played-out eventually :D

]]> By: Dukehttp://www.getelastic.com/mm-viral-marketing/comment-page-1/#comment-12605 Duke Tue, 29 Jan 2008 12:01:58 +0000 http://www.getelastic.com/mm-viral-marketing/#comment-12605 Nice idea. But I don't see a real sence behind that. What's the use for it excepting that it looks nice? Nice idea. But I don’t see a real sence behind that. What’s the use for it excepting that it looks nice?

]]> By: Linda Bustoshttp://www.getelastic.com/mm-viral-marketing/comment-page-1/#comment-12603 Linda Bustos Mon, 28 Jan 2008 21:33:34 +0000 http://www.getelastic.com/mm-viral-marketing/#comment-12603 LOL Dave, you're showing your Canadian colours. I don't think Americans have smarties, coffee crisp or Crush cream soda. We had blue smarties way before M&M's ventured beyond yellow, orange and brown :D LOL Dave, you’re showing your Canadian colours. I don’t think Americans have smarties, coffee crisp or Crush cream soda.

We had blue smarties way before M&M’s ventured beyond yellow, orange and brown :D

]]> By: Dave Walkerhttp://www.getelastic.com/mm-viral-marketing/comment-page-1/#comment-12601 Dave Walker Mon, 28 Jan 2008 21:28:43 +0000 http://www.getelastic.com/mm-viral-marketing/#comment-12601 I agree that M&Ms has been great at merchandising themselves over the years, esp. the M&Ms shop in Las Vegas - 5(?) floors of M&M goodness... The Simpsons campaign just gave you a JPEG file; what you did with it was up to you, although I think most were just used as Facebook avatars. What's interesting about these campaigns is seeing how people view themselves, and how honest (or deluded) they are. Than again, it's just for fun and a lot of fantasy is involved - I guess that's why it's so popular. Smarties still rule, though. I agree that M&Ms has been great at merchandising themselves over the years, esp. the M&Ms shop in Las Vegas – 5(?) floors of M&M goodness…

The Simpsons campaign just gave you a JPEG file; what you did with it was up to you, although I think most were just used as Facebook avatars.

What’s interesting about these campaigns is seeing how people view themselves, and how honest (or deluded) they are. Than again, it’s just for fun and a lot of fantasy is involved – I guess that’s why it’s so popular.

Smarties still rule, though.

]]> By: Linda Bustoshttp://www.getelastic.com/mm-viral-marketing/comment-page-1/#comment-12599 Linda Bustos Mon, 28 Jan 2008 21:17:00 +0000 http://www.getelastic.com/mm-viral-marketing/#comment-12599 It could be me too, but M&Ms has been merchandising itself for years. I remember visiting a friend (over 30 yrs old) and he and his girlfriend both had collected a TON of M&M merchandise. Perhaps its nostalgia, I don't know what makes someone that passionate about candy. Did the Simpsons and South Park campaigns allow you to create products with it or just pictures/emails? I never really checked them out myself. It could be me too, but M&Ms has been merchandising itself for years. I remember visiting a friend (over 30 yrs old) and he and his girlfriend both had collected a TON of M&M merchandise. Perhaps its nostalgia, I don’t know what makes someone that passionate about candy.

Did the Simpsons and South Park campaigns allow you to create products with it or just pictures/emails? I never really checked them out myself.

]]> By: Dave Walkerhttp://www.getelastic.com/mm-viral-marketing/comment-page-1/#comment-12597 Dave Walker Mon, 28 Jan 2008 21:11:42 +0000 http://www.getelastic.com/mm-viral-marketing/#comment-12597 Interesting idea, but I wonder when it'll be done to death. It's very "Me too" - The Simpsons and South Park did this eight months ago, and everyone has been jumping on the bandwagon. Is this still fresh or just another recycled bag of last year's black-and-orange Halloween candy? Interesting idea, but I wonder when it’ll be done to death. It’s very “Me too” – The Simpsons and South Park did this eight months ago, and everyone has been jumping on the bandwagon.

Is this still fresh or just another recycled bag of last year’s black-and-orange Halloween candy?

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