mobile-context

Cracking Mobile Commerce Myths

In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent ...
A man playing a game on a cell phone

Mobile Games: The Economics of Freemium [Infographic]

Who creates a game only to give it away for free? Where’s the $$ in that? The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store ...