Mobile Traffic and Revenue Trending Up According to Survey

Results of the etailing group’s 12th Annual Merchant Survey are in, and the shifts in mobile traffic and revenue year-over-year are notable.

The biggest increase in mobile traffic falls in the over 20% bracket, rising from 3% to 29%. Mobile revenue results were similar, nearly 1 in 3 respondents report more than 10% of ecommerce revenue driven through mobile devices.

Expect an even more dramatic shift next year. According to the International Data Corporation (IDC), global sales of tablets grew 142.4% in the first quarter of 2013, totalling 49.2 million units. This is more than the total for the entire first half of 2012.

148 senior ecommerce execs were surveyed for this report. Head on over to view the full summary of ecommerce trends.


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