You can read articles about mobile web vs. native app vs. hybrid app, but sometimes a visual, such as a decision tree, is the best resource for making a decision that’s right for your business.
SapientNitro’s Insights 2014: Connecting Technology and Story in an Always-On World is a diverse document spanning many topics related to digital retailing, including a section on choosing the right mobile approach. This week’s Infographic Friday features a handy rule-of-thumb chart that can help you determine which may be the right option for you given your project’s time and capital resources and expected outcomes.
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Company has more than 6 months to launch, requires a highly interactive customer experience, but a limited budget should go with an RESS mobile web or hybrid app.
A business with less than 6 months to launch, requiring a highly interactive experience and unlimited budget and need to support a diverse set of user devices should go for an RESS hybrid app.
Check out the entire 180 page report Insights 2014: Connecting Technology and Story in an Always-On World by Sapient (free download, which explores how consumers, marketers, retailers and brands are using digital technologies across channels and touchpoints for storytelling, smart data and customer experience.